We are thrilled to announce that Maxio has been named as one of the top subscription management software solutions in 2024 by online software marketplace, Tekpon.

Tekpon has diligently curated this list to offer businesses a comprehensive overview of the most effective subscription management solutions available. They aim to streamline the process of selecting subscription management software, assisting businesses in optimizing their subscription-based services and making well-informed decisions.

As suggested by Tekpon, businesses should carefully consider various factors when choosing the right subscription management software, including business size, subscription types, automation needs, payment methods, customer support, pricing, features, ease of use, and system integration.

Maxio, the leading billing and finance platform for B2B SaaS, excels across all these considerations and more.

Tekpon writes, “Maxio automates all financial operations in a unified system. From invoicing and rating to reporting and analysis, it incorporates all functionalities from Chargify and SaaSOptics under one roof.

Specially made for SaaS businesses, the financial operations platform empowers leaders to monetize their businesses by giving them the tools to navigate through every inflection point.

Flexible billing, revenue management, drillable reports, and payment gateways are only a few of the features available in the platform. Regardless of how complex your needs are, Maxio will automate the full range of your subscription lifecycle. From ARR management, billing, and invoicing to revenue recognition, it will ease all your financial tasks so you can grow your business faster.

For the complete list of top subscription management software, visit Tekpon’s Best Subscription Management Software List.

Tekpon, an online software marketplace, is driven by a genuine commitment to revolutionize the way people consume and purchase software products and services. Their goal is to deliver honest software solutions, enabling individuals to adapt to the modern world with suitable instruments.

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What are your biggest financial challenges?

You can’t expect to build a highly profitable SaaS company through manual processes alone—especially when it comes to managing your finances.

This guide shows you how Maxio automates accountants, controllers, and SaaS finance leaders’ day-to-day workload, and how it can eliminate your financial headaches for good.

Download the Guide

Every company needs a rallying cry. Strategic narratives matter. As the next-stage CEO leading Maxio forward after we brought together two amazing SaaS billing and finance pioneers, I knew my first and biggest challenge was to create a sense of common purpose — a clear vision for what our mission was and how we were going to accomplish it.

That’s really the crux of every CEO’s job: to articulate how their company is going to win, and to unite their team around that roadmap for success. For Maxio, that moment came fully into focus at SaaStr 2022, where we unveiled our “One Maxio” vision, and introduced our unified UI and toolkit to the world.

Now that we’ve planted our flag in the ground, I wanted to take a minute to reflect — and to explain how Maxio’s theory of “How to Win” can be adapted and applied by other SaaS businesses, too. 

It starts with 5 questions

One thing that’s become crystal clear to me is that figuring out how to win isn’t a one-time thing. It’s an ongoing and active process that requires constant reevaluation. To make smart decisions and chart the right path forward, you need a rich source of data to help you access the required insights and intelligence.

To put it another way, you need a deep understanding of what you want to win, before you try to figure out how to get there. That means asking a few critical questions:

  1. What does success look like? This might sound simple, but building a theory of how to win means translating your business goals into solid KPIs that you can use to guide success. That means knowing exactly what you’re aiming for, and how you’ll quantify success to differentiate a home run from a walked single. 
  2. Where do we play? Understanding success also requires knowing where you’re planning on playing. What does your ideal customer look like, and which segments or categories will you target? This also means figuring out where you won’t play: figuring out how to win means knowing which opportunities you’re happy to pass up.
  3. How will we win? This is the $64 million question. But it’s really another way of asking: what is the differentiated value we bring to the table? Knowing how to win means understanding why customers should choose you, and exactly which problems you’ll solve for them — because only then can you create a theory for how you’ll deliver that value better than anyone else. 
  4. What capabilities do we need? Now you know what you’re trying to build, you need to figure out how to make it happen. Often, that means deciding which bits of the machine you won’t try to build yourself — because the fastest path to success often means buying services and forging partnerships rather than doing everything on your own.
  5. What systems and processes are required? You’ll need to get granular as you translate these insights into action. What KPIs will you measure, and how will you do it? How will you track performance and turn metrics into accurate forecasts? And how will you turn that intelligence into strategy and growth?

By working through these questions, you can boil your thesis down to “strategy on a page” — a written theory of success that contains everything you need to develop a viable operating plan.

In other words, “How to Win” isn’t just a mission statement. You need to anchor it in a deep understanding of the market you serve  — the drivers you’re using to win, retain, and expand your customer base, and the specific KPIs and metrics that make it possible to succeed at scale.  

How Maxio helps you win

Part of Maxio’s “How to Win” analysis was realizing that we’re built to help other companies find their own path to success. Our FinOps philosophy depends on making the job of the CFO easier with streamlined financial reporting, easier cash projections, and actionable SaaS metrics to support the story they’re telling to investors — while also empowering CEOs to keep making smart decisions as the company expands. 

Our analysis also helped us realize that we’re competing against non-consumption. We need to persuade our customers that our product is better than what they currently use — typically an Excel spreadsheet or a rigid ERP solution. 

At Maxio, we know that figuring out your own “How to Win” statement is a critical step for SaaS leaders looking to unlock their stage of growth. That’s why we aren’t just building fintech tools. We’re helping SaaS companies connect the dots between their SaaS metrics and the story they’re telling to investors, so they can find their own path to disciplined and strategic growth.

Schedule a demo with our team to learn more.

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Catching lightning in a bottle isn’t easy; many would say it’s impossible. That’s why we use the phrase to suggest accomplishing an almost impossible task. 

Though, as Adam Savage of MythBusters recently demonstrated, it is possible to catch lightning in a bottle. You just need the right equipment, the right knowhow, the right team, and the willingness to be deliberate and mindful about creating the conditions for success.

I thought about Savage’s experiment this week as I took up my new role as CEO of Maxio—a company that’s rewriting the rules for financial operations and subscription billing. Just like Savage’s MythBusters, our company really has caught lightning in a bottle, with the right people, the right technology, the right product, and the right market opportunity all sparking together at precisely the right moment.

How the magic happens

I’ve spent 20 years in tech–all of it in the Internet sector. I was there when the bubble burst in 2001, the meltdown of 2008, and I’ve seen our industry rise again as SaaS businesses have attracted incredible amounts of capital over the past 10 years.

Along the way, I’ve seen plenty of companies founded by folks who wanted to achieve the impossible. Some succeeded. Some obviously didn’t. (Remember Pets.com, anyone?) 

When you look at those who made it, their success was partly due to timing. But it was also due to the founding team and investors making a big bet on a market opportunity, creating a unique solution to a pervasive problem, and building out a well-aligned GTM engine capable of cranking at high velocity. It’s only when all of these—along with broader “secular trends” such as industry and technology shifts—come together at just the right time, and in just the right way, that the magic happens. I saw this play out at early in my career at aQuantive, which was bought by MSFT for $6B, and at Salesforce as it grew from $5B to $10B. I saw it most recently at Seismic, now one of the most exciting private companies out there. 

When I look at Maxio, I see a similarly revolutionary convergence of talent, technology, opportunity, and broader secular trends, and I know that points to the company’s potential for tremendous success.

What makes Maxio special?

Part of Maxio’s “special sauce” is that it was created, just one year ago, by bringing together two companies that were each amazing in their own right: SaaSOptics, which streamlined financial operations and analytics for SaaS businesses, and Chargify, the leader in billing and subscription management for B2B SaaS. 

Both Chargify and SaaSOptics did amazing work creating must-have tools for CFOs and product leaders. By bringing them together, Maxio has created an opportunity to build tech that’s essential not just for CFOs, but also for CEOs, investors, and every other SaaS business operator: a true “SaaS-in-a-box platform” that will unleash growth for subscription businesses all the way from startup through IPO.

Having integrated companies before, I know that bringing teams together and forging a shared vision isn’t easy, but it’s something Maxio has already achieved. I am extremely grateful for the hard work the teams have done over the past year to translate that vision into an integrated platform, a unified brand, and aligned go-to-market motion. We are now ready to let some of the lightning out of the bottle to delight our customers and prospects. 

Maxio is more than the sum of its parts. With smart operations and world-class investors behind us, Maxio is in a position to change the way that subscription businesses operate—and help transform new businesses to operate more efficiently, scale faster, and reach more customers.

What lies ahead

Companies like Maxio don’t just happen. Just as catching real lightning in a bottle requires a hell of a lot of planning and special equipment, so seizing this moment and building a company with real staying power requires a special kind of leadership. 

Outgoing CEO Tim McCormick and the rest of the Maxio team have done an amazing job. The management team’s unique insights and ability to identify a specific and pervasive problem have set the stage for the opportunity that lies ahead of us, and our amazing investors at Battery Ventures have given us the resources and expertise we need to execute on that vision.

The product and engineering team, too, have done an incredible job, building unique category-defining solutions for SaaS companies. Our GTM evangelists have brought that new gospel to our customers and helped them see how essential our technology is to the future of their companies. And other team-members, at all levels, have helped to make that success possible and will be key to Maxio hitting the next inflection in its growth trajectory.

Working together, the Maxio team really has managed to catch lightning in a bottle. Now, it’s incumbent upon all of us to make the most of that incredible achievement—and seize this opportunity to shake up our industry and realize our company’s full potential. 

I couldn’t be more honored to have been entrusted with leading this amazing company forward, and I can’t wait to see where this adventure takes us, and what we can do with the opportunity we’ve been given.

Let’s go, Maxio!

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ATLANTA – SaaSOptics and Chargify, the leading providers of financial operations and subscription billing management solutions for subscription businesses, today publicly announced the merger of the two companies. The combined company will be known as Maxio and will provide all-in-one revenue management and advanced subscription billing solutions for high-growth software-as-a-service (SaaS) companies. 

“Modern SaaS companies require a robust billing and revenue management solution now more than ever thanks to a dramatic rise in the adoption of subscription models with complex pricing structures,” said Jason Parkman, chair of Maxio. “Maxio has an incredible opportunity to transform the subscription management market and provide huge value to our customers by providing a complete financial operations platform, regardless of billing and pricing structure.”

SaaSOptics and Chargify have delivered some of the most innovative and successful solutions addressing the needs of finance professionals, executive leadership, and SaaS founders. These solutions cover the full spectrum of the subscription lifecycle including subscription management, recurring billing, GAAP/IFRS-compliant revenue recognition, SaaS metrics, revenue retention, expense recognition, usage, and events-based billing.

The announcement comes after a year of significant growth for SaaSOptics and Chargify upon receiving a combined $150 million growth equity investment by Battery Ventures in April 2021. This investment has enabled SaaSOptics and Chargify to further invest in both products, ensuring their customers can better manage their billing and revenue while supporting their own end-users.

“It has been truly impressive to see the growth and momentum of SaaSOptics and Chargify over the past 12 months,” said Chelsea Stoner, general partner at Battery Ventures. “Bringing together these two powerful platforms will provide unparalleled value for customers who are scaling their businesses, and will finally have a single solution to power both their subscription-billing and financial operations.”

With more than 2,300 customers worldwide and $10 billion in customer annual recurring revenue managed, the Maxio brand will continue to drive innovation in the financial technology space, while providing customers with world-class support for all Chargify and SaaSOptics solutions. 

The announcement comes at a time when SaaS businesses are increasingly evaluating whether a product-led or sales-led growth strategy can best boost subscription sales. With a complete billing and financial solution, businesses will not be forced to choose between the two and can instead adopt a hybrid approach that provides their customers with increased purchasing flexibility.

“Witnessing SaaSOptics and Chargify come together over the past year has exceeded all expectations, not just from a brand and product perspective, but as a unified team,” said Chris Weber, president and chief operating officer. “Today’s announcement is just the first of many exciting updates we will be sharing in the coming months thanks to the hard work of our combined Maxio team.”

Maxiocurrently has more than 260 team members working remotely or at one of its four office headquarters in San Antonio, Texas; Atlanta, Georgia; Dublin, Ireland; and Kraków, Poland. As the company scales, it plans to add approximately 115 new positions in 2022 alone to help achieve and surpass its growth goals.

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Investments in financial-software companies SaaSOptics and Chargify will help SaaS companies better automate, manage financial operations

April 21, 2021 11:30 AM Eastern Daylight Time

SAN FRANCISCO–(BUSINESS WIRE)–Battery Ventures, a global, technology-focused investment firm, today announced it led a combined growth-equity investment of more than $150 million in two complementary, cloud-software platforms that manage billing and automate related financial functions including payments, revenue recognition and analytics for software-as-a-service (SaaS) companies.

The two companies, SaaSOptics and Chargify, together are trusted by more than 2,000 customers and manage more than $10 billion in customer annual recurring revenue. Some of the world’s most high-profile SaaS brands use SaaSOptics and Chargify to power their subscription billing and financial operations. The Battery investment is intended to power growth at both companies and allow them to further invest in their products.

Battery has extensive experience making growth-stage, financial-technology investments, including in companies selling cloud software to corporate CFOs, including Avalara, Coupa, Intacct (now part of Sage), AuditBoard, Soldo and Carta. Today, SaaS subscription management and revenue management services are growing rapidly given the broader transition to subscription-based software. The growth also reflects the push by many SaaS CFOs to streamline financial functions like billing, invoicing, and revenue recognition—and tap their internal financial data for key metrics to help them better serve customers and boost revenue.

“We are thrilled to partner with both SaaSOptics and Chargify, each of which has built a powerful business in their respective financial-software markets,” said Chelsea Stoner, a Battery Ventures general partner. “Both companies’ growing businesses highlight the fact that today’s software companies require more robust billing and revenue solutions, driven in large part by new, usage-based, cloud models. We are excited to invest in more innovative products that help all software companies better manage their businesses.”

SaaSOptics, based in Atlanta, Ga., is a B2B subscription management platform that specializes in automating the financial operations of SaaS companies by streamlining the order-to-revenue process and automating revenue recognition; invoicing and payments; and subscription analytics and metrics.

Chargify, based in San Antonio, Tex. and also a leader in billing and subscription management for B2B SaaS, specializes in complex usage and events-based billing, subscription management, payment collections, and data management tools.

“We are very excited to partner with Battery Ventures. SaaSOptics is committed to delivering end-to-end financial operations solutions that enable subscription commerce,” said Tim McCormick, CEO of SaaSOptics. “With Battery’s deep expertise and success in partnering with cloud-based financial management software companies, we see a huge opportunity to transform the subscription management market. This vision provides a complete financial operations platform across business models: B2B, B2C; regardless of billing structure: fixed price, tiered, seat-based or events-based and any combination of the above.”

Paul Lynch, CEO of Chargify, added: “With Battery’s history of partnering with prominent SaaS businesses, the firm recognizes the massive potential in the subscription-management space. Industries are shifting to subscription, as well as usage and event-based business models, and our solutions allow those industries to monetize and optimize customer value.”

*For more information about Battery Ventures and a complete list of Battery Ventures’ investments, click here.

About SaaSOptics

SaaSOptics is a subscription management platform that automates financial operations for growing B2B SaaS businesses. A cloud-based solution, the SaaSOptics platform allows businesses to pull accurate SaaS metrics and analytics quickly, scale billing and payments smoothly and automate GAAP/IFRS-compliant revenue recognition. Businesses built on SaaSOptics eliminate their risky dependency on spreadsheets and streamline financial operations. SaaSOptics is easy to use, trusted by investors, within reach for early-stage startups and provides a streamlined implementation process.

About Chargify

Founded in 2009, Chargify has helped thousands of businesses manage millions of offers that drive billions in annual revenue. Chargify removes billing bottlenecks and gives front, corner, and back-office teams the speed and flexibility to grow faster.

Over the past decade, Chargify has continued to expand its offerings to address the complexities of the entire subscription lifecycle: recurring billing, subscription management, revenue retention, prepaid subscriptions, revenue operations, and events-based billing. The company has headquarters in San Antonio, Texas and Dublin, Ireland.

About Battery Ventures

Battery partners with exceptional founders and management teams developing category-defining businesses in markets including software and services, enterprise infrastructure, online marketplaces, healthcare IT and industrial technology. Founded in 1983, the firm backs companies at all stages, ranging from seed and early to growth and buyout, and invests globally from six strategic locations: Boston; San Francisco and Menlo Park, Calif.; Herzliya, Israel; London; and New York. Follow the firm on Twitter @BatteryVentures, visit our website at www.battery.com and find a full list of Battery’s portfolio companies here.

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At Maxio, we focus on building the best billing platform for B2B SaaS. Because we ourselves are a B2B SaaS organization, we understand just how crucial your Salesforce environment is to keep your business moving. Salesforce is the lifeline between your customers and your business.

Now imagine for a moment that your billing system was seamlessly integrated with Salesforce. Finally, your customer-facing teams would have one place to sell, modify, upsell, and down sell your customers’ subscriptions. And, your billing data would sync automatically into your Salesforce environment, giving you complete peace of mind on data hygiene and overall integrity.

Introducing Charigfy’s next generation integration with Salesforce (v3)! We built our native Salesforce integration specifically for B2B SaaS, driven forward by customer feedback (with many of our customers even volunteering as beta testers). Our product and development teams worked closely with our customers to meet their use cases and streamline their B2B SaaS operations.

Maxio’s next generation integration with Salesforce is engineered with the utmost flexibility, giving you everything you need to ensure your customer-facing teams can quit the swivel chair movement between systems and focus on what they do best: serving your prospects and existing client base.

Maxio Salesforce = Increased Efficiency Across Multiple Departments

B2B SaaS companies need to gain maximum efficiency if they want to grow their business, allowing them to take advantage of economies of scale. Integrating your platforms is one way to achieve that efficiency.


The latest integration with Maxio and Salesforce provides your sales team with everything they need to sell and manage customer subscriptions—no need to involve billing and finance to create customer offers. Maxio automatically syncs your product catalog to Salesforce so your sales team always sees the most up-to-date pricing and offers available. When selling a new subscription or modifying an existing one, you can now:

  • Sell a subscription simply by creating a new opportunity record
  • Leverage an existing opportunity to sell a new subscription
  • Upgrade an existing subscription to an opportunity to modify the subscription (upsell/down sell/add more components, offers, discounts, etc.)

This powerful functionality allows you to decide how your sales and CSM teams sell to prospects and customers. The best part? Once you sell a subscription in Salesforce, this automatically activates the subscription in Maxio.

Customer Service

But it’s not just your sales team who benefits. Your support teams also get access to real-time customer data through Maxio’s sync to Salesforce. This means support teams no longer have to depend on your billing or finance departments to answer basic customer questions, like “why has this customer’s payment failed?” This will dramatically decrease your resolution time on open customer support tickets.

Billing & Finance

Finally, this next generation integration also serves up exciting feature functionality for your billing and finance departments. These teams now have the option to create custom workflows that route sales deals for approval and review. Plus, the fact that the same data is now automatically synced between Maxio and Salesforce will provide much needed relief as Salesforce can now act as one source of truth for reporting and analytics. No more duplicates or mismatched customer data when reconciling accounts at the end of the month.

So what does this boil down to?

Being able to manage your recurring revenue business directly in Salesforce allows for multiple sales-driven and customer support activities to take place in a single system, eliminating the need for teams to learn new applications (like your recurring management billing platform). In addition, stakeholders can now depend on Salesforce as a “source of truth” due to real-time data syncs with Maxio. Maxio’s next generation integration with Salesforce means streamlining your sales process and empowering your sales, CSM, support, and other stakeholders with the data they need to get the job done in one system.

Interested in optimizing the way you use billing and Salesforce? Talk to a B2B SaaS Expert at Maxio to learn how we can help you streamline your billing operations. Maxio offers the only billing solution built for B2B SaaS businesses, and we are ready to show you just how much we can do for you.

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What are your biggest financial challenges?

You can’t expect to build a highly profitable SaaS company through manual processes alone—especially when it comes to managing your finances.

This guide shows you how Maxio automates accountants, controllers, and SaaS finance leaders’ day-to-day workload, and how it can eliminate your financial headaches for good.

Download the Guide