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Automate your revenue recognition schedules to ensure GAAP compliance
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Automated recurring billing to power your product-led or self-service strategy
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Reduce your A/R balance, drive down DSO, and get cash in the door faster
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GAAP/IFRS-compliant revenue recognition your auditors will love
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Bill customers and recognize revenue based on future events (i.e. implementations)
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Gravity Forms Gets Quick Wins with PLG Offerings
Gravity Forms helps customers create custom web forms on their WordPress site to capture leads, collect payments, automate workflows and more.
With Maxio, Gravity Forms is able to directs buyers to a self-service checkout page hosted by Maxio. This no-code page collects customer details, payment information, and more.
Using Maxio Advanced Billing, Gravity Forms integrates the self-service billing portal, creating a seamless experience for their customers.
- From the billing portal, customers can view their invoices and make changes to their subscription and billing information as needed.
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Gravity Forms reduces catalog bloat with the ability to create and edit products, adding components, coupons and/or price points to certain products.
- Advanced Billing supports dozens of billing/pricing configurations out of the box.
Meet other SaaS companies who love Maxio
What are your biggest financial challenges?
You can’t expect to build a highly profitable SaaS company through manual processes alone—especially when it comes to managing your finances.
This guide shows you how Maxio automates accountants, controllers, and SaaS finance leaders’ day-to-day workload, and how it can eliminate your financial headaches for good.
Boomi revamps its metrics and analytics with Maxio Metrics
Boomi specializes in integration and automation software that helps its customers automate their businesses by integrating applications, databases, and APIs to create interconnected business processes. It is also a leading innovator in AI.
Boomi recognized the need to streamline its SaaS metric reporting and data analytics in order to adapt to various stakeholder requirements, which brought them to Maxio.
Since Boomi has implemented Maxio Metrics, they have leveraged the platform to gain strategic insights into their business in three significant ways:
- Detailed breakdowns in reports have made a major impact on customer retention and acquisition by guiding them to new strategies.
- Custom fields allow Boomi to tailor their SaaS metrics & analytics to provide precise, actionable insights tailored to different business needs.
- Boomi utilizes custom dashboards to present complex data in a simplified manner, by reducing clutter and focusing only on essential data. These dashboards have become critical tools in Boomi’s decision-making process
From complexity to clarity: Boomi’s enhanced decision-making with Maxio
One of the critical challenges Boomi faced was the need for in-depth SaaS metric that could adapt to varied stakeholder requirements. Maxio offers tons of “out-of-the-box” reports that Boomi utilizes and allows for customizable fields at multiple levels—transaction, item, and account.
This flexibility enables Boomi to adapt its reports to provide actionable insights for various business needs.
Boomi’s leadership teams and board members have provided overwhelmingly positive feedback. Maxio has helped Boomi redefine how they calculate critical SaaS metrics, like Annual Recurring Revenue (ARR), bringing clarity and accuracy to planning exercises.
Maxio Metrics has streamlined Boomi’s SaaS metric reporting processes and significantly enhanced the analytical capabilities that drive business decisions at all levels.
Boomi’s experience illustrates the potential of custom financial tools, proving that the right tools can create clear pathways to success.
Maxio is a great tool for all SaaS companies that want to get up and running in their ARR reporting very quickly. It allowed us to implement and get insights and reports into the hands of our stakeholders quickly, much quicker than we would be able to do without Maxio.
MaryBlair Andersen, Boomi
Senior Revenue Reporting Analyst
Meet other SaaS companies who love Maxio
What are your biggest financial challenges?
You can’t expect to build a highly profitable SaaS company through manual processes alone—especially when it comes to managing your finances.
This guide shows you how Maxio automates accountants, controllers, and SaaS finance leaders’ day-to-day workload, and how it can eliminate your financial headaches for good.
NinjaCat saves time and money with Maxio
NinjaCat is an AI-enabled data and analytics platform made for marketing. With a comprehensive product catalog and complex billing, NinjaCat needed a billing solution that could seamlessly integrate with its product while understanding its unique needs. Maxio Advanced Billing can do just that.
Combining Advanced Billing with Maxio Platform and Maxio Payments has allowed NinjaCat to have a single financial operation system to rely on. The automation and integrations provided have saved NinjaCat days each month previously taken by manual billing processes and reconciliations.
According to Trevor Swim, Director of Finance at NinjaCat, it was a no-brainer to utilize the full suite of Maxio products for a seamless and end-to-end financial operation, allowing NinjaCat to:
- Bill directly out of Maxio Advanced Billing, a “set it and forget it billing solution.”
- Use Maxio Platform for their reporting and analytical needs, gaining back days of time from previously manual processes.
- Collect invoices paid via credit card using Maxio Payments and are easily able to keep track of each account’s status.
NinjaCat utilizes Maxio Payments as their payment gateway.
Prior to Maxio, NinjaCat was using another gateway to collect over 50% of its invoices, which required manual processes such as ACH updating and reconciliation. Now, with Maxio, it can automate those processes. Trevor Swim credits Maxio with saving them multiple days a month in reconciliation alone.
NinjaCat has consolidated their financial operations from five disparate systems to just Maxio and one spreadsheet.
Maxio saves NinjaCat headcount on their Finance team
We truly consider Maxio a headcount for the Finance department. We have such efficient processes in place that Maxio is basically a Senior Accountant running our complex billing.
Swim attributes Maxio’s automation and accuracy for saving NinjaCat from having to hire a senior accountant. Maxio is a “set it and forget it” billing platform companies can rely on.
Knowing that Maxio is running correctly in the background saves Swim the time and energy needed to review the numbers for accuracy. By utilizing Maxio, he eliminates a single point of failure and the possibility of human error.
Meet other SaaS companies who love Maxio
What are your biggest financial challenges?
You can’t expect to build a highly profitable SaaS company through manual processes alone—especially when it comes to managing your finances.
This guide shows you how Maxio automates accountants, controllers, and SaaS finance leaders’ day-to-day workload, and how it can eliminate your financial headaches for good.
How Workbuzz uses Maxio and Mosaic to respond to CEO’s questions in seconds
WorkBuzz is HR’s secret weapon. It helps companies gather real-time feedback from their people, track employee wellbeing, and make more informed data-driven people decisions.
WorkBuzz offers a simple, flexible, actionable way to engage your everyday heroes—your employees.
Designed for HR leaders with deskless, hybrid, and remote workforces, WorkBuzz lets you ask the right questions at the right time with traditional annual or regular pulse surveys.
The Challenge: Stuck in the mud—the challenge before Maxio and Mosaic
Vicky’s tenure as a finance leader at a burgeoning tech company was fraught with the challenges of manual processes. Forecasting, board reporting, and scenario analysis were mired in spreadsheets as was the manual nature of tracking ARR, revenue recognition, and customer billings. The labor- intensive, error-prone nature of these tasks took Vicky and her team dozens of hours each week. This was compounded by an excel-based model that was inherited from predecessors and never quite felt like their own, something far too many finance professionals have to endure. This made financial planning and operations an onerous task.
For example, Vicky used spreadsheets to calculate and track ARR, billings, and revenue recognition. But the data almost instantly became stale, the formulas were complicated and prone to breaking, and ultimately made the team question the reliability of one of their most important metrics.
When it came to preparing for the board meeting—always a stressful and high-stakes exercise— Vicky spent hours pulling all the information together and checking it was correct, meaning there was little time left to develop any extra insight beyond the standard charts. Plus, the visual aesthetics of the final output were fairly basic.
The inefficiency reached its peak in meetings with the CEO for what-if scenario analysis, where manipulating variables for strategic decisions—such as ‘how many AEs do we need to hire to hit this ARR goal?’—led to multiple live spreadsheet versions, confusion on final numbers, and lack of clarity on next steps.
It’s never fun leaving a meeting and spending the next hour trying to pull elements of five different excel scenarios into another ‘final’ scenario. Going back and forth trying out different variables meant it was easy to lose track of what we had actually agreed upon.
Finally the breaking point came during a quarterly reforecasting exercise when the balance sheet refused to balance and Vicky couldn’t figure out why (after many hours of investigation), forcing her to go back to an old version where it did balance and doing the forecasting again from scratch.
Vicky was determined to find new tools that could eliminate the manual headaches and inefficiencies and enable the team to respond swiftly to business demands with reliable and actionable insights.
The Solution: Choosing Maxio and Mosaic
After evaluating numerous tools, Vicky and her team chose Maxio for its revolutionary approach to billings and revenue recognition. And they chose Mosaic for its intuitive BI reporting tools, impressive forecasting capabilities, and robust data integrations.
Vicky and her team are using Maxio to manage billings and collections, revenue recognition, and the single source of truth for ARR. The integration with HubSpot ensures that contracted ARR data is accurate and easily accessible, and then Maxio does the heavy lifting of calculating ARR and revenue recognition schedules across time to figure out when customers need to be invoiced. It allows them to leave their manual spreadsheet for tracking behind.
Maxio has revolutionized how we do everything. Before Maxio, we managed everything in spreadsheets—when to invoice customers, how to track deferred revenue based on billing schedules, and when to recognize revenue. Now with Maxio, everything is so smooth, so easy. I’ve forgotten what life was like before Maxio.
Workbuzz uses Mosaic as their trusted source of truth for board reporting and real-time analytics, handling everything from ARR, NRR, logo retention, CAC by marketing channel, ACV, Pipeline, Aged AR Receivables, and more. And then surfacing this information in beautiful, board-ready dashboards and reports.
The board LOVES our presentations out of Mosaic. Our CFO has described our board pack as the best he has seen and a blueprint for how to present KPIs to investors.
They also use Mosaic to build financial forecasts with ease and accuracy, and run what-if scenario analyses on the fly whenever they get tricky questions from the business. Mosaic’s headcount and income statement modeling tools, combined with direct integrations to both their accounting and HRIS systems, give Vicky and her team real-time OPEX spend data, headcount rosters, and salary updates, and the ability to quickly analyze the financial impacts of dialing headcount up and down based on different strategies and goals.
Headcount planning in Mosaic is a dream!
Two peas in a pod—Maxio and Mosaic
Mosaic and Maxio have proved to be perfect complements. Maxio handles the specifics of billings, revenue recognition, and ARR calculations, while Mosaic takes these inputs to further refine financial planning, reporting, and analysis.
For example, through an automated integration, Mosaic takes the ARR data from Maxio and uses it to forecast things like billings renewals, net revenue retention, and headcount needs.
The synergy also enables users to pair trusted ARR and related revenue metrics from Maxio with supplemental financial and operational metrics in Mosaic to round out other mission-critical FP&A workflows like data visualizations and financial statement reporting for executives and board members.
Together, they provide a comprehensive suite of tools for the modern strategic finance team.
The Impact: A bright new future
The implementation of Mosaic and Maxio has revolutionized Workbuzz’s finance operations. The board presentations, now powered by Mosaic, have been highly praised by both the board and the CEO. The ability to conduct what-if analysis live in executive meetings has completely changed the conversation around strategic issues and decisions, providing instant answers and fostering data-driven decision-making.
Our ability to do what-if analysis live in executive meetings has opened up so many new conversations. Now we can ask questions like ‘what would the model look like if we raised or lowered our ARR target’, or ‘what’s the cash impact if we do X instead of Y?’, or ‘is the pipeline build strong enough to hit next quarter’s targets?’…and I instantly have those answers at my fingertips. It has changed everything.
And perhaps the biggest testament to Workbuzz’s success is how it has enabled Vicky and her team to demonstrate what a world-class finance team can do when liberated from archaic and inefficient tools. And how it can turn finance from a reactive function barely keeping up to a strategic powerhouse that drives the future direction and success of the business.
Our ability to do what-if analysis live in executive meetings has opened up so many new conversations. Now we can ask questions like ‘what would the model look like if we raised or lowered our ARR target’ or ‘what’s the cash impact if we do X instead of Y?’…and I instantly have those answers at my fingertips. It has changed everything.
Vicky Magill, Workbuzz
Finance Director
Meet other SaaS companies who love Maxio
What are your biggest financial challenges?
You can’t expect to build a highly profitable SaaS company through manual processes alone—especially when it comes to managing your finances.
This guide shows you how Maxio automates accountants, controllers, and SaaS finance leaders’ day-to-day workload, and how it can eliminate your financial headaches for good.
Enmark Systems well positioned to scale into the future with Maxio
Enmark Systems is an ERP purpose-built for the Metal Service Center industry. Their software was developed exclusively to address their user’s specific needs to give them a competitive edge in the marketplace.
Prior to utilizing Maxio, Enmark was heavily reliant on manual processes that could not provide real-time insights or the scalability needed to optimize their business. Now with Maxio, Enmark has successfully utilized functions and features such as recurring billing and a multitude of metrics and insights available to track KPIs.
Enmark was looking for a tool that could give them real time insights into ARR and retention metrics. Maxio helps Enmark by:Enmark was looking for a tool that could give them real time insights into ARR and retention metrics. Maxio helps Enmark by:
- Creating automation around recurring revenue recognition and deferred revenue schedules
- Executing real-time insights into key metrics
- Providing flexibility around recurring billing systems that integrate at a detailed level with invoicing and payments
Enmark Systems credits Maxio with setting up their company with innovative processes as they continue to grow
Maxio is going to help us scale into the future. As Enmark continues to grow, we won’t have to spend a lot of additional cost on overhead because Maxio takes care of so many of the functions and features that used to take a lot of manual effort to achieve.
According to Enmark’s CFO, Debbie Williams, Maxio stands out compared to competitors thanks to the ease of implementation provided by the highly attentive and knowledgeable implementation consultants. Thanks to the processes that were put in place, Enmark’s DSO improved and the automation added to collections helps to increase overall efficiency around the monthly invoices.
After the smooth implementation process, Enmark has been able to streamline revenue and retention reporting at month end, as well as, gain efficiencies in their daily processes around invoicing and collections. Also, thanks to integrations such as Salesforce, EnMark has improved communication and processes throughout the whole organization and are able to get real time insights to other departments within the company.
Without Maxio, we would be heavily reliant on spreadsheets. Processes would take much longer and we’d find ourselves looking at a lot of different places in order to get the information that we need.
Debbie Williams, EnMark Systems
Chief Financial Officer
Meet other SaaS companies who love Maxio
What are your biggest financial challenges?
You can’t expect to build a highly profitable SaaS company through manual processes alone—especially when it comes to managing your finances.
This guide shows you how Maxio automates accountants, controllers, and SaaS finance leaders’ day-to-day workload, and how it can eliminate your financial headaches for good.
Download the Guide
Maxio’s Finance Team Implements NetSuite in Just Four Weeks
Maxio is a billing and financial operations platform purpose-built for B2B SaaS companies. We automate billing, subscription management, collections, and reporting to help our customers stop chasing dollars and focus on what’s next.
At Maxio, we utilize our own platform to run our financial operations, and we use the same integrations as our customers.
Similar to many of our customers, as we continued to grow, we saw the need to upgrade our general ledger from QuickBooks to NetSuite.
Because we kept billing, revenue recognition, and reporting in Maxio, utilizing NetSuite as a general ledger only, our finance team was able to implement our new GL in four weeks.
According to Maxio’s VP of FP&A Tina Christofferson and Staff Accountant Schael Scenti, our transition from QuickBooks to NetSuite was seamless due to:
- Already having Maxio implemented internally and using it daily
- The Maxio implementation team’s vast NetSuite experience
- Our financial data was well organized within both QuickBooks and Maxio
Integrating Maxio with NetSuite has numerous benefits
Similar to many of our customers, Maxio’s finance team chose to leverage NetSuite as a general ledger for greater financial control and better visibility into entities and business lines. When paired with Maxio, we’re able to see SaaS metrics and analytics and really drill down into business performance.
According to Christofferson, using the two systems together has sped up our reporting time significantly. NetSuite’s financial reporting and Maxio’s SaaS metric reporting enable us to estimate future expansion and contraction, giving us a better idea of future cashflows and which levers we can pull to drive future growth.
Meet other SaaS companies who love Maxio
What are your biggest financial challenges?
You can’t expect to build a highly profitable SaaS company through manual processes alone—especially when it comes to managing your finances.
This guide shows you how Maxio automates accountants, controllers, and SaaS finance leaders’ day-to-day workload, and how it can eliminate your financial headaches for good.
Download the Guide
parcelLab Simplifies their Financial Operations with Maxio
parcelLab is a post-purchase software provider, enabling brands to increase top-line revenue, decrease operational costs, and optimize the customer experience.
Maxio has helped parcelLab automate and simplify their financial operations by utilizing both Maxio Platform and Maxio Advanced Billing.
According to parcelLab’s head of finance, Jean-Thomas Cock, they have benefited greatly from Maxio’s easy-to-use platform. parcelLab has been able to get:
- Straightforward billing processes
- Saas Metrics at the push of a button
- Accurate data they can trust
Implementing Maxio Core and Maxio Advanced Billing gives parcelLabs better insights
Thanks to the cross-platform integration between Maxio Core and Advanced Billing, parcelLab is able to automate previously manual tasks, cutting down their month-end time-to-close and having complete confidence in their numbers.
One of the biggest benefits to parcelLab, besides the seamless integration, is the ability to drive efficiency with deferred revenue entries and drill down capabilities. Reporting on ARR used to take two or three weeks—now it takes a few clicks, allowing parcelLab to be agile and take action if need be.
The billing is quite straightforward in terms of a product and frequency, but the real added value for us was on the reporting side
Jean-Thomas Cock, parcelLab
Head of Finance
Meet other SaaS companies who love Maxio
What are your biggest financial challenges?
You can’t expect to build a highly profitable SaaS company through manual processes alone—especially when it comes to managing your finances.
This guide shows you how Maxio automates accountants, controllers, and SaaS finance leaders’ day-to-day workload, and how it can eliminate your financial headaches for good.
Request a demo
Optimizing Business Operations with Maxio Advanced Billing at SolarWinds
SolarWinds offers full-stack hybrid and multi-cloud observability, IT service management, and database performance management in one easy-to-manage platform.
They utilize Maxio Advanced Billing to aid their business expansion and enhance operational efficiencies across three company entities.
Ryan Young, a seasoned member of SolarWinds’ finance department, sheds light on his experience using Maxio Advanced Billing to manage the company’s product catalog and streamline day-to-day operations.
- Streamlined product management with increased ease of creating new products, sites, and catalog adjustments for enhanced customer service
- Daily use of Advanced Billing to handle various tasks such as invoicing, PO updates, billing address changes, plan modifications, adjusting payment terms, and managing customer data
- Advanced Billing’s simplicity and adaptability supports the company’s growth strategy, exceeding expectations in product integration and business expansion
A seamless path to financial efficiency and business growth
Initially, we were only using Advanced Billing for our Pingdom customers, but after we bought two additional companies, we were able to seamlessly integrate them within Advanced Billing.
Ryan underscores the user-friendliness and convenience of Maxio Advanced Billing, expressing satisfaction with its simplicity and comprehensive functionality. His positive experience with the platform, particularly in managing diverse financial tasks, serves as a strong recommendation for others considering the product.
By leveraging Advanced Billing, SolarWinds successfully integrated multiple products into a unified billing system, fostering operational efficiency and aiding in the company’s growth and expansion.
Being someone who uses upwards of around 10 different systems per day, Maxio is definitely one of my favorites to use and the one I prefer using the most.
Ryan Young, SolarWinds
Global Order Management Team Lead
Meet other SaaS companies who love Maxio
What are your biggest financial challenges?
You can’t expect to build a highly profitable SaaS company through manual processes alone—especially when it comes to managing your finances.
This guide shows you how Maxio automates accountants, controllers, and SaaS finance leaders’ day-to-day workload, and how it can eliminate your financial headaches for good.
Request a demo
Sendspark’s 180° flip from “not being able to charge customers” to immediate revenue
Sendspark helps their users connect to customers through personalized video to drive engagement, increase email conversions, and build human relationships.
With Maxio, Sendspark is able to quickly test and launch competitive pricing models that connect the dots between what they charge and what their customers value.
Sendspark was facing a pricing dilemma
Co-founder and CEO at Sendspark, Bethany Stachenfeld, didn’t want to charge per user because she believed it “turned every new user into a purchase decision.” But she didn’t have the dev resources to build a subscription billing engine in-house. Maxio was the answer.
- Implementing Maxio’s Advanced Billing allowed Sendspark to charge users without building a subscription engine in house
- Maxio’s flexible billing and pricing models made it possible to design tailor-made pricing for individual users and personalize customer relationships at scale
- Maxio completely automated Sendspark’s dunning and collection procedures, so they didn’t have to chase down late payments
A “plug ‘n play” approach to pricing
With Maxio, we are able to test different pricing models just by talking to customers and proposing different plans. We could see what made sense, what was too high, what was too cheap, and what really resonated with our customers.
As co-founder and CEO at Sendspark, Bethany is tasked with steering the ship and building a following of loyal customers. However, without the dev resources to design user-specific pricing and subscription tiers, all of Sendspark’s users would be charged the exact same way.
Maxio’s Advanced Billing allowed Bethany and her team to hit the ground running.
Instead of wasting time and money on an in house billing engine, they could use Maxio to start charging users instantly and align their pricing strategy with how their customers use Sendspark.
No more chasing down late or unpaid invoices
Bethany and her team used Maxio’s cadences and dunning features to enhance their collections communications with personalized, automated messages that can be sent in custom time frames. Gone are the days of keeping up with collections in a spreadsheet, sending out one-off emails, and covering their desks in Post-It note reminders.
“Something that works behind the scenes for us is the dunning feature. If someone’s credit card expires, Maxio is going to send out emails on our behalf that remind people to update their credit card. As soon as we got started with Maxio, we went from not being able to charge users, to fully automated processes.”
Flexible billing and pricing that just works
Bethany and the Sendspark team haven’t always had the best experience with setting up billing in house. Maxio lets them skip the grunt work and start charging users right away.
“I first heard of Maxio Advanced Billing when working at a different company where we didn’t have a billing system, and it was such a big problem. The thing that stands out the most about Maxio is that it just works.”
With Maxio, we are able to test different pricing models just by talking to customers and proposing different plans. We could see what made sense, what was too high, what was too cheap, and what really resonated with our customers.
Bethany Stachenfeld, Sendspark
Co-Founder and CEO
Meet other SaaS companies who love Maxio
What are your biggest financial challenges?
You can’t expect to build a highly profitable SaaS company through manual processes alone—especially when it comes to managing your finances.
This guide shows you how Maxio automates accountants, controllers, and SaaS finance leaders’ day-to-day workload, and how it can eliminate your financial headaches for good.
Extensiv grows ARR by 250% with Maxio
Extensiv (formerly 3PL Central) is a technology leader focused on creating the future of omni-channel fulfillment. They enable modern 3PLs and brands to fulfill demand with superior flexibility and scale without painful platform migrations.
Since implementing Maxio in 2019, Extensiv’s ARR has grown 250%, and they simplified their financial operations into an efficient and effective enterprise.
Extensiv has made major strides while maintaining a small finance and accounting team thanks to Maxio and our wide array of integrations. Since 2019 they have:
- Migrated three acquisitions and standardized billing
- Integrated Maxio with NetSuite and Salesforce
- Integrated Avalara for sales tax and Strike as their payment gateway
SaaS-based metrics at the push of a button
Extensiv requires a complex revenue billing management system to keep up with their fast-growing customer base and multitude of product offerings. Extensiv utilizes Maxio modules like Advanced A/R management to report on delinquent accounts and decrease DSO.
Extensiv’s relies heavily on a multitude of Maxio reports such as Net Revenue Retention and Advanced Subscription Momentum to view monthly product performance and sales performance. They have also automated billing and subscription renewals and simplified collections, as customers are able to self-manage payments through e-invoices without credentialing.
Our team is able to report on flash bookings within two days of month end, and we are able to close revenue within five days as a result of implementing Maxio.
Antonietta Ciccone, Extensiv
Director of Corporate Revenue Accounting
Meet other SaaS companies who love Maxio
What are your biggest financial challenges?
You can’t expect to build a highly profitable SaaS company through manual processes alone—especially when it comes to managing your finances.
This guide shows you how Maxio automates accountants, controllers, and SaaS finance leaders’ day-to-day workload, and how it can eliminate your financial headaches for good.