Webinar

5 Myths of Market Sizing: Debunking Common TAM Misconceptions

Discover the critical mistakes companies make when calculating their market size and how these misconceptions can lead to strategic missteps.

Aired March 26, 2024

Featuring: Randy Wootton, CJ Gustafson

Discover the Truth Behind Common Misconceptions about Market Sizing

Debunk market sizing myths that could skew your business strategy and investment choices. In this webinar, we tackled the misconceptions head-on and provide you with clear, actionable insights on accurately assessing your market’s true potential.

This webinar is now available for CPE credit on Earmark.*

Myth 1: "A Big Market Guarantees Success"

We debunk the dangerous assumption that a large TAM guarantees your venture’s success, highlighting why thorough market analysis matters more than size alone.

Myth 2: "Pre-Packaged TAM Figures Are Enough"

Discover why relying solely on third-party TAM estimates can lead your business astray. We’ll show you the importance of diving deep into market specifics to form a defensible, actionable TAM.

Myth 3: "Stolen TAM Valor"

Claiming a slice of the market without directly competing or offering a new value proposition leads to unrealistic TAMs. We tackle the fallacies behind adjacent market sizes and the illusion of market share.

Myth 4: "TAM and SAM Are the Same"

Gain clarity on the distinction between Total Addressable Market (TAM) and Serviceable Available Market (SAM), and why understanding both is crucial for setting realistic goals and strategies.

Myth 5: "TAM Is Static"

If you think your TAM is set in stone, think again. We explore how market dynamics shift and why regular reassessment is key to staying relevant and competitive.

Speakers

Randy Wootton
CEO, Maxio
LinkedIn
CJ Gustafson
CFO and Writer, Mostly Metrics
LinkedIn

Earmark CPE is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.NASBARegistry.org.

Webinar

Insights from Maxio Institute’s 2024 Growth Index Report

We analyzed billing data from 2,400 B2B SaaS companies to uncover current market trends. Join us for an exclusive first look at our newest Maxio Institute report, and learn what these findings mean for B2B SaaS in 2024.

Aired January 17, 2024

Featuring: Ray Rike, Jon Cochrane, Hillary Frost

Watch the webinar recording now

Join B2B SaaS experts as they explore the resilient growth of B2B subscription businesses amidst economic uncertainties. As we transition from the era of “growth at all costs” to “efficient growth,” discover how your company can not just weather the storm, but emerge stronger.

This webinar is now available for CPE credit on Earmark.

Speakers

Ray Rike
Founder and CEO, Benchmarkit
LinkedIn
Jon Cochrane
VP of Strategy and Director of Maxio Institute, Maxio
LinkedIn
Hillary Frost
Senior Strategy Manager, Maxio
LinkedIn

Earmark CPE is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.NASBARegistry.org.