The Complete Guide to SaaS Churn
Combat churn and increase profitability. Here’s how.
Winning a customer can be a long, involved, and expensive process for any SaaS company. To then lose a customer through churn before you’ve recouped the cost of acquisition can have a greater negative impact on your bottom line than not signing that customer at all.
The fastest growing SaaS businesses know this. They’re looking beyond their sales process to see how they can reduce churn and retain customers longer.
With our partners at GoCardless, we put together this complete guide to help you understand the different types of churn, the impact it has on your business, and how you can effectively reduce churn for good.
What you’ll learn
The different types of churn (and what causes them in the first place)
Several methods for calculating and quantifying churn metrics
Actionable strategies to combat both voluntary and involuntary churn—now and in the future
Real-life tips and tricks from successful, seasoned SaaS leaders on reducing churn rates
Meet the expert
Head of Global Enterprise Partnerships at GoCardless