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January 2024 Report

The Growth State of B2B SaaS Businesses in January 2024





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Maxio Institute Q4 Flash Report Cover

November 2023 Flash Report

In our 1H 2023 report, we were encouraged by the increase in the annualized growth rates for B2B subscription businesses in Q2 vs. Q1 2023. Now, as we head into Q4 2023, this increase is continuing into increase.

Maxio Institute August Report Cover

August 2023 Report

The overall decline in growth has driven a shift from “growth at all costs” to “efficient growth” as access to capital at desirable valuations is no longer an easy task. But hope is not lost—consumption businesses are beginning to see a rise in growth rates heading into Q3 2024.

Maxio Institute March Report Cover

March 2023 Report

B2B software companies appear remarkably resilient in the face of current economic headwinds. While growth rates for most companies analyzed in this study declined over the course of 2022, those that process $1M or more in annual billings, 82% grew year-over-year from 2021 to 2022. 

About the Maxio Institute

Through our work with over 2,000 subscription businesses, the Maxio Institute is uniquely positioned to provide data-backed insights and benchmarks. Our goal is to help B2B SaaS businesses of all sizes gain an accurate picture of the current market, so they can make informed decisions about their future.

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