The Growth State of B2B SaaS Businesses in January 2026
According to the anonymous billing and pricing data from Maxio, the average growth rate across our customer base has improved to 19% in Q1 2024 from 15% in Q4 2023. In this report, we’ll delve into who is experiencing this positive trend, based on pricing model, size, and industry, and which are still struggling.
The Current State of SaaS Growth
In this report, we present an update on the overall state of today’s B2B subscription marketplace based on the actual billing data of over 2,000 B2B SaaS companies. We discuss:
- We may be emerging from the B2B SaaS recession, with the average growth rate across our customer base improving to 19% in Q1 2024.
- Much of the observed growth is driven by companies with under $1MM in annual revenue.
- Larger companies with consumption billing models showed increasing growth rates, indicating a preference for variable, consumption-based investments during economic uncertainty.
About Maxio
Maxio is the billing and financial operations platform behind more than 2,000 SaaS, AI, and subscription businesses worldwide, with over $17B in billings under management. Finance teams use Maxio to run recurring revenue, automate quote-to-cash, and get the reporting they need to make decisions with confidence.