Webinar On-Demand

How to implement usage-based pricing with Maxio

Join Maxio — the leader in usage-based pricing and billing for SaaS companies — to go beyond the benefits of implementing usage-based pricing in theory and learn how to operationalize a usage-based pricing model in practice.

Originally aired: Thursday, September 19, 2024

Watch the webinar on-demand

Speakers

Andrea Wunderlich
Director of Product Marketing, Maxio
LinkedIn
Barrow Hamilton
Head of Product, Maxio
LinkedIn

Why usage-based pricing?

Usage-based pricing is a no-brainer for companies looking to:

  • Align pricing with the value your customers receive from your services
  • Increase NRR and make it easier to acquire new business

In fact, Maxio Institute data indicates companies with usage-based pricing have grown faster than their subscription-based counterparts since Q1 of 2023.

Operational complexities of usage-based pricing

Companies serious about implementing usage-based pricing know operationalizing it goes beyond identifying a value metric. You also need to think about:

  • How you’ll capture usage events
  • How to ingest, meter, and rate usage data
  • How you’ll bill usage (up-front vs. in arrears)
  • The downstream reporting impacts of your usage revenue stream
component pricing