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Guide to Revenue Modeling

The complete guide to SaaS revenue modeling

Featuring: Jon Cochrane, VP of Strategy and Director of Maxio InstituteDebbie Rosler, CFO Consultant

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Meet the Experts

With their combined 30+ years of experience, they’ve created this definitive guide to modeling revenue for growing SaaS companies.
Jon Cochrane
Jon Cochrane
VP of Strategy and Director of Maxio Institute, Maxio
Debbie Rosler
CFO Consultant,
Man pointing to charts

Build a revenue model that will grow with you

SaaS revenue models require you to build an income statement, balance sheet, and cash flow statement. This means you’ll need access to inputs, such as annual recurring revenue (ARR), cost of sales, operating expenses, working capital, deferred revenue, fixed assets, and debt/equity financing.

In this guide, we’ll show you exactly how to collect, measure, and use these metrics to build a long-lasting revenue model that will grow with your business over time.

Why model?

  • Manage business performance and track your growth over time

  • Determine cash runway

  • Communicate your business model and company story to investors

  • Real-life tips and tricks from successful, seasoned SaaS leaders on reducing churn rates

What you’ll learn

  • Two methods for forecasting ARR

  • How to model cash flow associated with revenue

  • How to build an ARR momentum table

Ready to achieve sustainable growth in today’s market?