SaaS Playbook

Surviving During a Recession

Learn from pricing consultants, fractional CFOs, and SaaS leaders on how to adapt to keep winning—even in a volatile market.

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What’s inside?

In this guide, our panel of SaaS industry experts provides actionable strategies and tactics to keep all your teams aligned around a single goal: beating the market downturn.

They share their advice on the three key business areas to focus on during a downturn.

  1. Maximising revenue
  2. Positioning as a need-to-have
  3. Maintaining financial integrity

You’ll learn:

  • Pricing strategies to maximise revenue despite reduced spending
  • How to retain your users when churn is on the rise
  • How to extend your cash runway and reduce burn rates
  • Which financial metrics and KPIs you should be tracking
  • Proven methods for protecting your most valuable financial asset: cash

Maxio is the financial toolkit you need to take your GTM strategy to the next level.