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Subscription billing
Manage even the most complex billing models with ease
Subscription management
Simply your customer lifecycle management, no matter how you bill
Revenue recognition
Automate your revenue recognition schedules to ensure GAAP compliance
Metrics & analytics
Leverage your billing, invoicing, and customer data for deep insights
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Subscription billing
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Subscription management
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Revenue recognition
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Metrics & analytics
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Maxio Platform
Your financial operations platform to manage subscriptions, billing, revenue recognition, and financial reporting.
Featured Modules
Advanced Billing
Automated recurring billing to power your product-led or self-service strategy
A/R Management
Reduce your A/R balance, drive down DSO, and get cash in the door faster
Advanced Revenue Management
GAAP/IFRS-compliant revenue recognition your auditors will love
Milestone-Based Projects
Bill customers and recognize revenue based on future events (i.e. implementations)
Expense Amortization
Expense accounting for prepaid expenses, fixed assets, and sales commissions
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Pricing
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Content Library
Get practical tips and tricks to improve your daily financial workflows
Blog
Level up your billing and finance knowledge, and keep up with the latest in SaaS
Podcast
Listen to engaging conversations with leading SaaS and finance experts
Maxio Institute
Get the latest insights into SaaS growth based on real companies’ billing data
Case Studies
Read real customer stories, and learn why B2B leaders love Maxio
SaaSpedia
The encyclopedia of SaaS finance terms and metrics
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Quickstart guides
Everything your team needs to get up and running with Maxio
API documentation
Integrate with many environments and programming languages via our REST API
SDK code libraries
Available for JavaScript, Python, Java, Ruby, PHP, TypeScript, and .Net
Webhook documentation
Send HTTP POST requests for easy parsing in almost any programming language
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Maxio Platform
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Customer Lifetime Revenue (CLR)
Customer Lifetime Revenue Definition for SaaS
Customer Lifetime Revenue (CLR) is a simpler variant of the Customer Lifetime Value calculation. This metric is an estimate of the lifetime revenues for a customer.
CLR is not the actual historic reportable revenue, rather an estimate or projection of all revenues during the customer lifetime. The number can be discounted for measurement in present value or non-discounted for an absolute estimate.
The significant difference between Customer Lifetime Revenue and Customer Lifetime Value is the former does not incorporate gross margin or cost factors. CLR is a measure of top line revenue contribution, not gross profit contribution.