Total Contract Value (TCV)
What is Total Contract Value (TCV) in SaaS?
Simple packaging changes, such as offering shorter or longer first terms, can have a dramatic impact on TCV. When evaluating trends in TCV, take care to note any changes in packaging or pricing that could significantly impact the analysis, and where possible, analyze “normalized” contract values.
TCV metrics can include renewal bookings, and when examined for specific customers, can include the total value of the contract over many terms.
As with most subscription metrics, it is important to define the rules and calculations for TCV to ensure the measurements are made consistently and to ensure the consumers (including board members) clearly understand and agree with the definitions and calculations.