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Product-Led Growth

Sales-Led or Product-Led: Which is Best for Your SaaS?

Product-led growth has been popping up in the conversations of IPO-hopefuls—but what is it really? And will it make the sales-led model obsolete?

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If you don’t give buyers options, your competitors will.

Customers want more control over their buying decisions. If you’re trying to force all your customers down the same, narrow buyer’s journey, you’re leaving money on the table.

In short, it’s your job to give buyers options.

In this ebook, you’ll learn everything you need to know about product-led growth, sales-led growth, and how combining the two can help you generate more revenue and expand into new markets.

What you’ll learn

  • Why is product-led growth being adopted so rapidly?
  • Is a free trial a good idea, or are you just attracting penny-pinching customers?
  • Is Sales-led SaaS dying?
  • How to introduce a hybrid GTM strategy?
Two women talking while pointing to notes on a whiteboard

Ready to achieve sustainable growth in today’s market?