If you don’t give buyers options, your competitors will
Customers want more control over their buying decisions. If you’re trying to force all your customers down the same, narrow buyer’s journey, you’re leaving money on the table.
In short, it’s your job to give buyers options.
In this ebook, you’ll learn everything you need to know about product-led growth, sales-led growth, and how combining the two can help you generate more revenue and expand into new markets.
What you'll learn
Why is product-led growth being adopted so rapidly?
Is a free trial a good idea, or are you just attracting penny-pinching customers?
Is Sales-led SaaS dying?
How to introduce a hybrid GTM strategy?