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Go-to-market (GTM) has never been more complex
Gone are the days of growth at all costs, sky high valuations, and unlimited funding.
Today’s world awards efficient growth. The question is, what exactly does that mean?
According to research from the Maxio Institute, it’s never been more important to offer a hybrid approach to efficiently grow your revenue.
Your customers need the flexibility to sign up for products and services on their own, and you need the ability to negotiate contract agreements for more complex service offerings.
Achieve revenue growth efficiency by operationalizing a hybrid GTM motion that’s inclusive of both acquisition models.