On Demand Webinar
Metrics That Raise You Money: Fundraising-Ready SaaS Reporting
Wednesday, January 28th
12:00
Watch on Demand
Fundraising conversations move fast, and investors expect your numbers to be airtight. In this live webinar, we’ll break down the SaaS metrics that directly impact valuation, confidence, and deal momentum, drawing on lessons from thousands of SaaS fundraising cycles.
We’ll cover how to think about raising capital, where teams underestimate investor scrutiny, and where they overbuild reporting that doesn’t move the needle. You’ll learn which metrics investors actually focus on, how to clearly articulate ARR, growth, retention, and expansion, how to align finance and GTM data, and how to pressure test your numbers before diligence does.
Meet Your Speakers
Clayton Whitfield
SVP Revenue Programs, Maxio
Clayton Whitfield is the SVP of Revenue Programs at Maxio, where he leads strategy and execution across revenue operations, enablement, and growth initiatives. With deep expertise in scaling SaaS revenue engines, Clayton focuses on aligning sales, marketing, and customer success to drive predictable, sustainable growth. He brings a practical, data-driven approach to optimizing performance across the full customer lifecycle.
In this webinar, we’ll uncover:
Thinking strategically about raising capital and preparing for investor scrutiny
Identifying where teams underestimate investor expectations for rigor and detail
Focusing on the metrics that truly move the needle in fundraising
Clearly articulating ARR, growth, retention, and expansion with confidence
Pressure-testing your numbers before they’re challenged in diligence
Aligning finance and GTM data to tell a clear, credible growth story