Winter 2026 B2B Growth Report: Private Company Benchmarks, Profitability & Funding Trends
Planning for growth has become more complex. While the market continues to expand, results are increasingly uneven—and growth is no longer guaranteed.
The B2B Growth Report by Maxio offers a concise, data-backed view into how B2B SaaS and AI companies are actually performing. Rather than focusing on isolated success stories or relying solely on aggregate averages, this report examines actual billings data for Maxio’s 2000+ global customers, alongside firsthand company perspectives to understand how growth varied by company size, business model, and strategic focus.
Report Methodology
To provide growth insights, Maxio:
- Measured real growth from over 1,500 private B2B software sellers, straight from what they billed through our platform.
- Compared each company against its own performance a year earlier, counting only those with a full twelve months of billing on both sides.
- Benchmarked the results by size, age, employee count, region, and category, using medians so no outlier can skew the picture.
Every number here is money that changed hands. No surveys, no self-reported ARR, no valuations. That’s what makes it a clear, comprehensive look at how the private B2B software and AI market actually performed.
About Maxio
Maxio is the billing and financial operations platform behind more than 2,000 SaaS, AI, and subscription businesses worldwide, with over $17B in billings under management. Finance teams use Maxio to run recurring revenue, automate quote-to-cash, and get the reporting they need to make decisions with confidence.