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Optimize Subscription & Usage-Based Billing

Customize pricing, aggregate usage, accept sign-ups, and send invoices. Automate RevRec and SaaS metric reporting.

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Winter 2026 B2B Growth Report: Private Company Benchmarks, Profitability & Funding Trends

Planning for growth has become more complex. While the market continues to expand, results are increasingly uneven—and growth is no longer guaranteed.

The B2B Growth Report by Maxio offers a concise, data-backed view into how B2B SaaS and AI companies are actually performing. Rather than focusing on isolated success stories or relying solely on aggregate averages, this report examines actual billings data for Maxio’s 2000+ global customers, alongside firsthand company perspectives to understand how growth varied by company size, business model, and strategic focus.

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Key Takeaways from This Report:

  • Average growth reached 18%, indicating continued expansion across the market, even as conditions became less predictable.
  • Outcomes varied widely, with 35% of companies declining year over year, reinforcing that growth is no longer universal.
  • Growth compression emerged earlier than many expect, with the sharpest slowdowns appearing around $5M and again beyond $25M in billings.
  • Vertically focused companies consistently outperformed horizontal peers, suggesting specialization continues to be a growth advantage.
  • AI delivered an advantage only when it was core to the product, with AI-led companies outperforming AI-enhanced peers across the B2B SaaS and AI dataset.
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What is Maxio’s Role in B2B SaaS?

Maxio is the billing and financial reporting platform trusted by over 2,000 SaaS, AI, and subscription businesses worldwide. With $17B+ in billings under management, Maxio empowers finance teams to scale recurring revenue, automate quote-to-cash, and deliver the insights needed to grow confidently.

Report Methodology

To provide growth insights, Maxio:

  • Analyzed over $40 billion of billings data from 2024 and 2025 across our 2,000+ global customers. 
  • Collected thousands of data points and qualitative customer insights via surveys in January 2025 and 2026. 

This combination of quantitative billing data, real feedback, and account-level context such as company size, funding profile, and how AI factors into the product offering brings unparalleled insight into what’s really happening in the B2B SaaS and AI world.