New Bookings typically refers to the portion of bookings attributed to new customers, or more specifically new contracts with new or existing customers. For example, ABC, Inc. has been a client since 2005, but a new division signed a new term agreement. The bookings associated with this new division are new bookings. Also typically included in new bookings are upgrades and contract increases from cross-selling.
How do you calculate new bookings in a SaaS business?
When New Bookings is used as a metric for compensation and incentives, certain negative adjustments may be included. These might include items like downgrades and early contract terminations, with the logic being that if someone is being compensated on a new contract that actually cancels prematurely, the value is debited to reflect actual performance.
Other Related Articles
Financial Terms
Deferred Revenue vs. Revenue Backlog (with Examples)
Deferred Revenue vs. Revenue Backlog (with Examples) While commonly confused with each other, deferred revenue and revenue backlog are distinctly different. And if your company is treating deferred revenue and revenue backlogs as the same thing, you risk misstating GAAP Revenue and losing credibility with auditors and investors. Keep reading to make sure your company…READ MORE >
Financial Terms
SaaS Subscription Models
What are the different types of SaaS or subscription business models? There are two core Subscription Models applied in SaaS Subscription businesses – monthly and term. Monthly SaaS Subscription Model In the Monthly subscription model, the business or consumer is charged and pays each month, frequently via credit card of automatic e-payments. While there is…READ MORE >
Customer Lifetime Value (CLV), Financial Terms
New Bookings
New Bookings What are New Bookings in a SaaS business? New Bookings typically refers to the portion of bookings attributed to new customers, or more specifically new contracts with new or existing customers. For example, ABC, Inc. has been a client since 2005, but a new division signed a new term agreement. The bookings associated…READ MORE >
Financial Terms
On-boarding
On-Boarding Definition for SaaS < Back to SaaSpedia Index What is on-boarding in a SaaS business? On-boarding is the process of taking on a new client. Typically this includes: Establishing a contract or legal arrangement between you and your client Establishing accounting, billing and financial records Providing client directions, including login information and steps forward…READ MORE >
Financial Terms
Bookings
What is new bookings in a SaaS business? New Bookings typically refers to the portion of bookings attributed to new customers, or more specifically new contracts with new or existing customers. For example, ABC, Inc. has been a client since 2005, but a new division signed a new term agreement. The bookings associated with this…READ MORE >
Financial Terms
Unbilled AR
What is Unbilled AR and how do you calculate it? Like deferred revenue, Unbilled AR (accrued revenue) is an essential element and concept of revenue recognition for subscription businesses. Unbilled AR is an Asset account on the balance sheet that represents amounts recognized as revenue for which invoices have not yet been sent. This can…READ MORE >
Financial Terms
Normalized Contracts
What is a normalized contract or subscription? Normalization refers to the process of making disparate contracts similar in some way so they can be measured in context to each other or to other performance metrics. Normalization is typically performed by assigning either MRR or ARR to a contract element.READ MORE >
Financial Terms
Finance for Entrepreneurs
Essential Finance Concepts for Subscription Businesses You are an entrepreneur. You are passionate, motivated, and confident. You know enough about a problem to believe you can build a successful company by solving that problem for the marketplace. Maybe better, faster or cheaper than someone else. Maybe by superior innovation, by pure muscle & force, or…READ MORE >
Financial Terms
Cash Flow Forecasting
Cash Flow Projections & Forecasting in Subscription Businesses How do you forecast cash flow in a subscription or SaaS business? To generate a cash flow forecast in a subscription business such as SaaS, you project three different sources of cash in: Cash from invoices from existing customer subscriptions Cash from invoices from future renewed subscriptions…READ MORE >
