Video On-Demand
From Chaos to Clarity: How CPQ Drives Growth
Join Dan Owens, CFO of Maxio, and Liz Barton as they share how leading SaaS companies are bringing structure and speed to their revenue processes through CPQ.
Recorded live at Benchmarkit’s SaaS Metrics Palooza 2025, this on-demand session explores how CPQ acts as the operating system for deal integrity—accelerating revenue, reducing risk, and aligning sales, finance, and operations around a shared go-to-market strategy.
Whether you’re scaling rapidly or tightening operational controls ahead of your next growth phase, this conversation offers a clear blueprint for transforming chaos into clarity through structured pricing, smarter processes, and cross-functional alignment.
Originally aired at Benchmarkit’s SaaS Metrics Palooza 2025
Inside This Session
-
Early signs your quote-to-cash process is becoming fragile—and how to address them
-
When to implement CPQ based on company scale, pricing complexity, and GTM maturity
-
Lessons from Maxio’s own CPQ implementation, including scope management and stakeholder alignment
-
KPIs that improve with a strong CPQ foundation—across sales, finance, and customer experience
-
Do’s and don’ts for rolling out CPQ without derailing your business processes