Metrics & analytics
5 SaaS Metrics You’re Calculating Incorrectly
SaaS metrics are indicators of a company’s future performance, which is something investors need to understand before they agree to fund your company.
Blog
Metrics & analytics
71 articles
Metrics & analytics
Measuring the Success of RevOps with Armando Biond
Episode five of RevOps and Hops is all about measuring the effectiveness of your RevOps strategy with Founder of AdEspresso and MailUp, Armando Biondi.
Metrics & analytics
Brexit & GDPR – Key Considerations for U.K. SaaS Companies
A recent WIRED article floated the very real possibility that a data disaster could arise for U.K. companies if a no-deal Brexit goes through.
Metrics & analytics
Churn Profiles: Segmenting Your Customer Base The Correct Way
On our recent episode of the Get Funded, Stay Funded Podcast, we discuss this topic with Chief Customer Officer and Co-founder, Clayton Whitfield.
Metrics & analytics
The Complexities of Measuring SaaS MRR Accurately in the Real World
Calculating monthly recurring revenue (MRR) is simple enough for most B2C subscription businesses that have flooded the market in recent years.
Metrics & analytics
5 Ways to Transform Your SaaS Financial Model into an Operational Forecasting Tool
While running Flightpath Finance over the years, we have seen how a number of SaaS companies ranging from $1 to $15MM ARR forecast their financials.
Metrics & analytics
Understanding Customer Lifetime Value and Acquisition Cost
Part of what makes an entrepreneur successful is a sense of unyielding optimism. But sometimes that optimism can cause problems.
Metrics & analytics
How to Measure the Success of RevOps at Your SaaS Company
Most companies can intuitively understand the importance of aligning their revenue-focused departments.
Metrics & analytics
3 Metrics to Determine if Your Subscription Model is Working or Failing
Growing a SaaS company is an uphill battle, but it shouldn’t be impossible. Are you pouring resources into your business, but not making any progress?
Metrics & analytics
A New View To Track Free Subscribers & Free To Paid Conversions
Many SaaS businesses leverage some sort of free offer such as a freemium product or free trial to drive traffic, product adoption, and more paid conversions.
Metrics & analytics
Cross-Site Analytics for an Aggregate View of Health Across Business Units & Regions
Software as a Service was born out of the need to eliminate scalability pains that plagued the traditional software licensing model.
Metrics & analytics
Bessemer MRR Growth
Bessemer Venture Partners has published a number of widely distributed and read papers on SaaS finance and SaaS metrics.
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