September 2026 Report
Growth is harder to come by, but it hasn’t disappeared. While US software investment hit $816.6B in Q2 2026, the median private B2B software company grew just 3.6%. The spending is still there, but it’s concentrating in fewer companies.
The B2B Growth Report by Maxio examines cash billings from over 1,500 private B2B software sellers to show where growth actually went, and what separates the companies still capturing it. Benchmarked by size, age, category, and region, it’s a clear picture of where the private market stands right now.
Explore 2026 B2B growth benchmarks from 2,000+ private companies. Analysis of growth rates, profitability, pricing models, and funding trends shaping the SaaS market.
Growth of private B2B companies is strong, but slowing. The Maxio Institute’s B2B Growth Report provides an in-depth exploration of the private B2B market, analyzing the diverse growth patterns across the sector through all of 2024.
The Maxio Institute’s B2B Growth Report provides an in-depth exploration of the private B2B market, analyzing the diverse growth patterns across the sector during the first three quarters of the year.
The Maxio Institute’s B2B Growth Report provides an in-depth exploration of the private B2B market, analyzing the diverse growth patterns across the sector during the first half of the year.
The average growth rate across our customer base has improved to 19% in Q1 2024 from 15% in Q4 2023. In this report, we’ll delve into who is experiencing this positive trend, based on pricing model, size, and industry, and which are…
Growth rates seem to have steadied throughout 2023—but what that means for each business is a little different. In this report, we dig into the “new normal” for businesses based on billing type, size, region, and—new to this…
In our 1H 2023 report, we were encouraged by the increase in the annualized growth rates for B2B subscription businesses in Q2 vs. Q1 2023. Now, as we head into Q4 2023, this increase is continuing to rise.
The overall decline in growth has driven a shift from “growth at all costs” to “efficient growth” as access to capital at desirable valuations is no longer an easy task. But hope is not lost—consumption businesses are beginning to see a…
B2B software companies appear remarkably resilient in the face of current economic headwinds. While growth rates for most companies analyzed in this study declined over the course of 2022, those that process $1M or more in annual…
Through our work with over 2,000 subscription businesses, the Maxio Institute is uniquely positioned to provide data-backed insights and benchmarks. Our goal is to help B2B SaaS businesses of all sizes gain an accurate picture of the current market, so they can make informed decisions about their future.
