B2B Growth Report
The Growth State of B2B SaaS Businesses in January 2026
How is the B2B market evolving? Find out in our latest report.
Business planning in B2B is never easy—especially in times of economic uncertainty. That’s why the Maxio Institute B2B Growth Report is designed to give you real, data-backed insights into how companies like yours are performing in today’s market.
Get the guide
Key Takeaways from This Report:
How is the B2B market evolving? Find out in our latest report.
- B2B market growth remains solid but moderates – The average company’s growth rate slowed slightly from 15.2% to 14.4% in Q4.
- Usage-based pricing made a comeback at larger firms – After a weaker start to 2024, large B2B companies saw a surge in usage-based growth.
- 2025 outlook is overwhelmingly positive – 89% of B2B leaders expect to grow faster in 2025 than 2024.
- Profitability remains a focus – 73% of B2B leaders anticipate being EBITDA-positive in 2025.
About Maxio
Maxio is the billing and financial operations platform behind more than 2,000 SaaS, AI, and subscription businesses worldwide, with over $17B in billings under management. Finance teams use Maxio to run recurring revenue, automate quote-to-cash, and get the reporting they need to make decisions with confidence.