2026 B2B Growth Report: Private Company Benchmarks & Market Trends
Growth is harder to come by, but it hasn’t disappeared. While US software investment hit $816.6B in Q2 2026, the median private B2B software company grew just 3.6%. The spending is still there, but it’s concentrating in fewer companies.
The B2B Growth Report by Maxio examines cash billings from over 1,500 private B2B software sellers to show where growth actually went, and what separates the companies still capturing it. Benchmarked by size, age, category, and region, it’s a clear picture of where the private market stands right now.
Key Takeaways from this Report:
- $1M in billings no longer buys stability. Median growth between $1M–$5M is just 0.3%, with nearly half that band still contracting.
- At $5M, the market changes. Median growth jumps to 9.3% and the share shrinking drops to 29.1%. Every band above holds at 9% or better.
- Median growth is down to 3.6%, and 42.4% of companies are shrinking, even as total software industry revenue grew 15.7% over the same period.
- What you sell predicts growth more than how you price, sell, or fund. A 27-point spread separates the fastest category from the slowest.
- Contraction compounds. 69.5% of companies shrinking a year ago are still shrinking, and flat growth is nearly twice as likely to tip into decline as to accelerate past 20%.
Report Methodology
To provide growth insights, Maxio:
- Measured real growth from over 1,500 private B2B software sellers, straight from what they billed through our platform.
- Compared each company against its own performance a year earlier, counting only those with a full twelve months of billing on both sides.
- Benchmarked the results by size, age, employee count, region, and category, using medians so no outlier can skew the picture.
Every number here is money that changed hands. No surveys, no self-reported ARR, no valuations. That’s what makes it a clear, comprehensive look at how the private B2B software and AI market actually performed.
About Maxio
Maxio is the billing and financial operations platform behind more than 2,000 SaaS, AI, and subscription businesses worldwide, with over $17B in billings under management. Finance teams use Maxio to run recurring revenue, automate quote-to-cash, and get the reporting they need to make decisions with confidence.