2025 B2B SaaS Benchmarks Report
2024 was a pivotal year for B2B SaaS companies, shifting from “growth at any cost” to efficient revenue growth. Explore the 2025 SaaS Performance Metrics Benchmark Report to see how that shift is shaping performance and strategy.
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Compare your own SaaS metrics to other B2B SaaS companies
Dive into comprehensive performance metrics from over 500 B2B SaaS companies. Use our interactive tool to filter the data by factors like company size, pricing model, and go-to-market motion—so you can uncover how your performance stacks up against peers and identify where to improve.
Explore insights on key metrics: ARR, CAC, growth rate, & more.
This year’s report highlights key trends in SaaS growth based on 2024 performance data. It includes analysis of metrics like the Blended CAC Ratio, New CAC Ratio, CAC Payback Period, Net Revenue Retention, and ARR growth. These benchmarks point to broader shifts in customer retention rate and company growth.
The data also shows how changes in Sales and Marketing spend are shaping overall SaaS growth rates.
Why this report matters (for startups and established SaaS businesses):
- Data-driven benchmarks. Leverage reliable benchmarks from a significant collection of performance metrics to accurately evaluate your company’s performance.
- Customizable insights. Filter benchmarks to match your business model by company size, annual contract value, go-to-market motion, pricing model, customer segment, product category, and region, for more relevant insights that support smarter growth and profitability.
- Analyze revenue trends. Identify areas for improvement with a detailed analysis of 2025 revenue trends and growth efficiency.
- Plan for future growth. Despite lower growth rates in 2024, the SaaS industry is poised for higher growth in 2025. Use this positive outlook to inform smarter decision-making.
- Actionable recommendations. Apply insights from the report to enhance planning and rive more efficient revenue growth.
Don’t miss out on the critical insights and strategies that will drive your company’s efficient and sustainable growth.
