Pricing strategy
7 Mistakes To Avoid When Starting A Subscription Business
Over the last decade, the number of successful subscription-based businesses have been multiplying year-over-year.
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FinOps Tech Stack
How To Choose The Right Payment Gateway For Your Startup
Cashflow is vital for startups so it is important to select the right payment gateway from the beginning.
Pricing strategy
Increase Conversions By Addressing FUDs On Your Pricing Page
If you have any sales experience or you took a marketing class, you’ve likely already been introduced to the concept of FUD — Fears, Uncertainties, and Doubts.
Retention
Conversion Funnel Leaks: How to find ’em & fix ’em
In a perfect world 100% of prospects would convert but that isn’t the case and every business loses potential customers between stages of the conversion funnel.
Retention
How To Re-engage Unengaged Users Before They Cancel
Most subscription businesses don’t see lost customers until they churn, but those users were likely disengaging for some time before they cancelled outright.
Billing & payments
Friendly Fraud vs. Chargeback Fraud: Knowing the difference is paramount
The following is a guest post by Scott Stone, CMO at Chargeback. Chargeback is the leader in automated dispute resolution for merchants.
Retention
Beyond NPS & Exit Surveys: What You Should Be Asking Prospects & Customers
There is a big world of questions outside of just NPS and exit surveys that you should be asking your customers.
Billing & payments
Redesigned Public Signup Pages: Mobile Friendly, and Optimized to Convert
Everything we do at Maxio is centered around one core objective – to provide the tools that help subscription-based businesses grow and become successful.
Retention
Where To Draw The Line: Inbound Sales vs. Customer Success vs. Customer Support
Remember the old days? There was just sales and support. The line between the two was pretty clear. Then came customer success, and things got a little murky.
Pricing strategy
How (and why) to charge money for products that don’t exist yet
The following is a guest post by Steli Efti. Efti is the co-founder & CEO of Close.io.
Billing & payments
Fighting Back: 10 Ways To Prevent Recurring Billing Chargebacks
Many of you reading this blog weren’t even alive in 1968 when a piece of legislation passed, giving rise to something that costs businesses billions every year.
Cash management
Delayed Referral Credits To Accommodate Free Plans & Trials
Last year we released a referral feature that has helped hundreds of Maxio merchants drive thousands of new signups.
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