Customer Revenue Definition for SaaS

When someone refers to Customer Revenue, he or she could be referring to any number of different revenue numbers: reportable annual GAAP revenue, ARR, Customer Lifetime Revenue, even Customer Lifetime Value.

In a subscription business, the type of revenue matters. Recurring revenue is worth more to investors/buyers than revenue from one-time items, so it is important to capture and report customer revenue by category – recurring and non-recurring.