Case study

Rockerbox streamlines the decision making process through high-level reports

Abstract digital art of a flower in blue and white colors. Business professionals discussing financial data at a meeting.
Summary

Rockerbox helps companies make smarter marketing decisions through a single source for all marketing metrics, and runs revenue reporting on Maxio. Since implementing they have:

  • Cut revenue reporting from hours of manual work to minutes

  • Tracked net new, retained, churned, and contracted revenue in one place

  • Integrated with Salesforce for faster, higher-level KPI review

Smiling businessman with glasses in modern office environment.
Maxio platform interface showing revenue growth metrics and analytics.

A business needs good information to be able to make decisions

The challenge

Rockerbox helps companies make smarter marketing decisions through a single source for all marketing metrics.

Rockerbox set out to understand its business and its customers more deeply, but did not have the data structure to answer those questions. Reporting on net new, retained, churned, and contracted revenue meant hours of manual work, which made it hard to review KPIs at a high level or to see historical performance across months, quarters, and years.

The result

Rockerbox now pulls reporting on net new, retained, churned, and contracted revenue in minutes rather than hours, and can drill into specific data points or view the business from an aerial perspective. Historical comparisons across months, quarters, and years support planning, and the Salesforce integration puts KPI review within reach of finance, revenue operations, and sales.

“Maxio is a great tool to empower you, to give you the data that you need to really ensure you’re making the right decisions for a business.”

Maxio SaaS metrics dashboard showing key financial and performance data.

Ron Jacobson

CEO

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