Conversion Funnel Leaks: How to find ’em & fix ’em
In a perfect world 100% of prospects would convert but that isn’t the case and every business loses potential customers between stages of the conversion funnel.
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In a perfect world 100% of prospects would convert but that isn’t the case and every business loses potential customers between stages of the conversion funnel.
Most subscription businesses don’t see lost customers until they churn, but those users were likely disengaging for some time before they cancelled outright.
There is a big world of questions outside of just NPS and exit surveys that you should be asking your customers.
Remember the old days? There was just sales and support. The line between the two was pretty clear. Then came customer success, and things got a little murky.
We’ve written a lot of popular topics covering individual funnels of the SaaS customer lifecycle, but it is time to think big picture.
The following is a guest post by Ryan Law, CMO & co-founder of Cobloom.
The power of email marketing is alive and well when campaigns are thoroughly thought out and executed properly.
“The art of retaining past due accounts” includes the timing and content of past due and cancellation emails.
Reducing churn is mission critical for SaaS businesses. We discuss it, test for it, and even when we’ve reduced churn we look for ways to reduce it further.
Customer success in SaaS has gone from a buzzword to the weapon of choice to improve customer happiness and decrease churn for recurring revenue businesses.
Dunning is the process of communicating with customers to collect payment of past due accounts prior to account cancellation.
There have been several articles in the news lately involving credit card mishaps & billing mistakes.
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