From Solo Resource to Finance Wizard

How Kahua Streamlined Audit Processes with Maxio

Kahua is a construction project management software company that helps teams connect data, workflows, and people across the construction project lifecycle.

Maxio provides Kahua with subscription billing and revenue recognition software that helps streamline financial operations, manage revenue recognition, and gain real-time visibility into financial metrics.

Read their story
Five people sit around a table using laptops, collaborating in a sunlit office with large windows, a flip chart, and a blue cabinet with a football on top.

From Disorganization to Streamlined Finance: The Challenge of Being a Solo Resource

When Lana Berkhan joined Kahua as Senior Accountant, she discovered that Maxio had been purchased but never fully implemented. As the sole finance resource responsible for managing revenue recognition and financial reporting, Lana faced significant challenges.

The first audit was a challenge not only because I was new, but because nothing was organized. They needed a lot of contracts, a lot of invoices, everything. I knew we needed Maxio.

  • Disorganized financial data with limited reporting capabilities
  • Time-consuming audit processes that required extensive manual work
  • Insufficient visibility into key metrics like ARR, which was calculated as “monthly revenue times 12”

Taking Ownership: How One Accountant Transformed Financial Operations

Lana took ownership of implementing Maxio in 2023, working with Maxio’s implementation team to configure the system. Despite being the sole resource responsible for the project, she was able to:

  • Fully implement Maxio’s revenue recognition capabilities
  • Create custom fields to track critical business metrics
  • Configure reports that provided instant visibility into financial data
  • Establish efficient workflows for managing complex processes like commissions
  • Develop a streamlined approach to audit documentation

The Power of Efficient Financial Systems

What happens when you give a skilled accountant the right tools? For Kahua, the transformation has been remarkable. After fully implementing Maxio, Lana was able to turn what was once a chaotic and time-consuming process into a streamlined operation that impressed both internal stakeholders and external auditors. With just a few clicks, she could now provide insights that previously would have required hours of manual spreadsheet work. The impact was immediate and far-reaching, touching everything from day-to-day operations to the annual audit process.

Since implementing Maxio, Kahua has experienced significant improvements in financial operations and reporting:

  • Dramatically accelerated audit processes: “The amount of time that I’ve had to spend explaining or justifying numbers has been a fraction of what it’s been in the past.”
  • Real-time access to critical business metrics: “I can instantaneously answer random questions such as ‘can you quickly tell me the ARR for our federal network customers?’ by leveraging our data and custom fields.”
  • Ability to manage complex financial operations with limited resources: “I’ve been able to manage everything within Maxio as a single independent resource.”

Everyone thinks I’m a wizard, but really, I’m just able to do it all with Maxio.

Streamlining the Audit Process: The Maxio and Aprio Partnership

Maxio and Aprio, Kahua’s audit partner, work together to help companies streamline their financial operations and audit processes.

For businesses using Aprio for audit services, implementing Maxio can significantly streamline the audit process while providing powerful financial reporting capabilities that support business growth.

By combining Maxio’s robust revenue recognition capabilities with Aprio’s audit expertise, businesses can:

  • Reduce the time and resources required for audits
  • Improve financial reporting accuracy
  • Gain deeper visibility into critical business metrics
  • Scale financial operations without adding headcount

Meet other SaaS Companies who love Maxio

    How Stackline Reduced Its Revenue Close from Two Weeks to Two Days with Maxio & NetSuite

    Stackline is a leading e-commerce intelligence platform that provides data-driven insights and advertising solutions for brands selling online. As a growing SaaS company, Stackline helps brands optimize their marketplace performance through comprehensive analytics and strategic guidance.

    Maxio serves as Stackline’s revenue operations backbone, providing automated subscription billing, comprehensive ARR reporting, and seamless financial integrations. By connecting Maxio with NetSuite and Salesforce, Stackline has created a streamlined tech stack that eliminates manual processes and delivers real-time financial insights.

    Read the Story
    People gather around a conference table. One person types on a laptop, while others hold documents. Office supplies and papers are scattered on the table in a bright meeting room.

    The Challenge: Managing Growth Without Operational Complexity

    When Derek Vertrees joined Stackline as Senior Finance Manager in 2021 (now Director of Accounting), the company was facing typical growing pains around financial operations and reporting. The finance team needed to establish efficient processes that could scale with the business while maintaining speed and accuracy.

    Derek understood that solving these operational challenges would be critical to his success at Stackline. As he explained, “Part of the reason why I came to Stackline was to get our monthly close down and I had to get it down fast.”  The company needed someone who could not only identify the pain points but architect and implement the systems necessary to transform their financial operations.

    Stackline was also focused on building a foundation that could support rapid growth while delivering speed and accuracy. Derek knew that achieving these goals would require more than incremental improvements; it would demand a complete rethinking of their tech stack and operational approach.

    Before Maxio, Stackline was experiencing:

    • Slow Month-End Close Process – Revenue close was taking up to 2 weeks, limiting the finance team’s ability to provide timely insights to leadership.
    • Manual ARR Reporting – Without dedicated subscription management tools, generating accurate ARR reports required extensive manual work in Excel.
    • Limited Scalability – The existing QuickBooks setup couldn’t support the growing complexity of subscription billing and multi-entity operations.

     

    The Process: Strategic Tech Stack Implementation

    Stackline took a methodical approach to building their financial operations infrastructure. Rather than attempting a complete overhaul at once, they carefully orchestrated their tech stack evolution to ensure each system could seamlessly connect with the others.

    The finance team prioritized establishing Maxio as their subscription billing and revenue management foundation first, ensuring all contract data and revenue recognition processes were properly configured and reconciled. This gave them a solid base before layering on NetSuite for comprehensive ERP functionality and Salesforce for enhanced CRM capabilities.

    Results: Operational Excellence at Scale

    The strategic implementation of Maxio and NetSuite has delivered transformational results for Stackline’s finance operations. Derek’s systematic approach to building their financial infrastructure has paid off dramatically – what once required weeks of manual effort can now be accomplished in days with existing headcount.

    “We close revenue in two days in large part because of Maxio. Maxio has allowed us to keep generalists as opposed to specialists, which I like because we can flex our team to solve the greatest business need.” – Derek Vertrees, Director of Accounting

    The Maxio + NetSuite integration has transformed Stackline’s operational metrics:

    1. 2-Day Revenue Close – Revenue reporting was reduced from 1-2 weeks to two days, with the full financial package now completed in seven days.
    2. Scalable Team Structure – The finance team maintained a flat headcount despite significant company growth, with team members cross-trained across functions instead of being siloed into specialized roles.
    3. Automated Data Flow – A seamless integration from Salesforce → Maxio → NetSuite eliminates manual entry and reduces errors.

    Strategic Impact: From Manual Processes to Business Intelligence

    With time freed from manual reporting, the finance team has unlocked breakthrough business insights:

    • Data-Driven Decisions: Product performance analysis helped executives identify underperforming products and realign strategy.
    • Advanced Analytics: Automated Power Query dashboards and reporting workflows replaced hours of manual spreadsheet work.
    • Real-Time Insights: ARR reporting, cohort analysis, and product-line performance are now available instantly, enabling faster pivots.

    For Kan-Fu Lee, Stackline’s Finance Manager, Maxio and NetSuite have completely transformed his role. Instead of spending his days compiling data in Excel, he now delivers the analysis and strategic insights that drive executive decision-making.

    With Maxio simplifying subscription data and NetSuite handling multi-entity consolidations, Stackline now has a single source of truth flowing seamlessly from Salesforce to NetSuite. This integration eliminates reconciliation headaches, supports multi-currency reporting, and frees the finance team to focus on analytics that drive the business forward.

    “If I didn’t have Maxio, I’d spend 90 percent of my time manually creating these ARR reports from Excel … I’d need additional hands to do my other day-to-day responsibilities.” – Kan-Fu, Finance Manager

    Conclusion: Scaling Operations Without Scaling Complexity

    Stackline’s transformation from a 1-2 week revenue close to a 2-day process isn’t just about speed—it’s about building a finance function that scales with the business while maintaining accuracy and control. By taking a strategic approach to their tech stack implementation and focusing on integration from the start, Derek and Kan-Fu have created a foundation that supports both operational excellence and strategic decision-making.

    Their success demonstrates that the right combination of tools, implemented thoughtfully, can transform finance from a back-office function into a strategic business partner. For growing SaaS companies facing similar challenges, Stackline’s journey offers a proven roadmap for achieving operational excellence without sacrificing the agility needed to compete in today’s market.

    “I just like the Maxio UI. It’s so much cleaner and agile by adding so many interesting custom fields that are pertinent to our business.” Derek explains. 

    Meet other SaaS companies who love Maxio

      How Retool Built a Scalable Sales Process

      Company Profile:

      Retool helps developers rapidly build custom internal tools using a drag-and-drop UI and pre-built backend integrations.

      Industry: Developer Tools / Software

      Size: 250–500 employees

      Sales Team Size: 50+ reps

      Maxio Product : Maxio CPQ (formerly RevOps.io)

      Business Impacts:

      Retool’s RevOps team used Maxio CPQ to bring structure, accuracy, and visibility to their quoting process, unlocking meaningful improvements across sales and operations.

      • 99% fewer contract errors
      • Faster, automated, and rule-based approvals
      • Clean CRM sync, no more rework
      • Structured contract data for accurate reporting
      Read the Story
      Two people high-five in an office setting, smiling at each other across a desk with papers, a laptop, and coffee mugs, surrounded by brick walls and a window.
      The logo features the word "Retool" in bold, black lettering. To the left, three stacked rectangular shapes form an abstract icon, all set against a transparent or white background.

      Before Maxio CPQ

      Retool’s quoting process was built around editable Word templates—flexible, but chaotic. Sales reps could customize contracts however they wanted, which led to inconsistent pricing, missing data, and legal risk.

      “Our sales reps had the ability to put whatever, wherever they wanted to put it.” — Jonathan Krangel, Head of Revenue Operations

      There were no approval rules. No structured data. No way to trust what was in Salesforce without cross-checking contracts manually. Forecasting was error-prone. Reporting was manual. And RevOps was spending hours every week on cleanup.

      After Maxio CPQ

      Maxio CPQ gave Retool a scalable, structured quoting process. They implemented smart approval routing, built reusable templates, and set up a data model that synced directly to Salesforce.

      Now:

      • Contracts follow standardized formats with built-in logic

      • Approval flows are automated and auditable

      • Deal data enters Salesforce cleanly—no double entry, no guesswork

      • Terms, pricing, and clauses are searchable across every deal

      • Contract errors dropped from ~50% to under 1%

      Instead of managing chaos, the RevOps team now manages growth.

      From messy contracts to scalable operations

      From Jonathan Krangel’s perspective as Head of Revenue Operations at Retool, the real challenge wasn’t just contract formatting—it was the lack of structure behind how deals were built, approved, and tracked. Sales reps had free rein to edit documents, legal and finance had no standardized checkpoints, and RevOps was left untangling broken data in Salesforce.

      With Maxio CPQ, his team introduced guardrails, automated approvals, and a contract data model that made quoting structured, scalable, and visible across systems. According to Jonathan, the result was a sales process that reps could rely on, and RevOps could trust.

      Across the team, the impact was felt immediately. One AE put it simply: “This feels like modern software.” Sales leadership called it “super slick and tight—exactly what the business needs.” Even reps who’d used legacy CPQ tools like Conga or Salesforce CPQ saw the difference right away.

    • With the SMB team, I found that one out of every two agreements, so 50% of agreements in June, had some sort of issue. After implementing Maxio CPQ, I found only one issue out of over 150 deals.

      Jonathan Krangel, Retool

      Head of Revenue Operations

      The logo shows the word "Retool" with abstract, stacked shapes on the left, set against a solid black background.
    • Meet other SaaS companies who love Maxio

        What are your biggest financial challenges?

        You can’t expect to build a highly profitable SaaS company through manual processes alone—especially when it comes to managing your finances.

        This guide shows you how Maxio automates accountants, controllers, and SaaS finance leaders’ day-to-day workload, and how it can eliminate your financial headaches for good.

        VERO Implements Maxio in Two Weeks with Maxio’s “Rapid Start Implementation” Program

        VERO helps eliminate application fraud and streamline leasing workflows in the multifamily rental industry. They provide customers with an innovative management platform that offers a transparent picture into applicants.

        Maxio helps VERO simplify their financial operations even with rapid revenue growth and a growing complexity to their operations. Maxio offers them a scalable and efficient financial management solution.

        Five people sit around a wooden table, engaged in a conversation, with laptops, papers, and phones scattered. Bright daylight streams through large windows in a modern office setting.
        The text "VERO" is displayed in large, bold white letters against a plain, dark background.

        Michael Cartwright, Finance Director at VERO, faced increasing difficulties managing billing, revenue tracking, and compliance using QuickBooks. Their reliance on manual billing processes led to costly errors, inefficiencies, and a significant strain on the accounting team. As a B2B SaaS company, they needed a solution that could handle sophisticated revenue recognition requirements, integrate seamlessly with their existing tech stack, and scale alongside their business. Thanks to Maxio VERO has seen many benefits:

        • Reduced Close Time: Monthly close time was cut from four weeks to just one, eliminating revenue recognition bottlenecks.
        • Scalability & Efficiency: They can now manage increasing transaction volumes without adding headcount.
        • Frictionless Financial Operations: Despite VERO’s complexities in Salesforce, Maxio enables smooth synchronization of financial data, minimizing reconciliation errors. Maxio also seamlessly connects with other platforms like Quickbooks and Avalara, ensuring a unified finops workflow.

        VERO Participated in Maxio’s Rapid Start Implementation Program and saw Immediate Results

        VERO leveraged Maxio’s Rapid Start Program, completing a full data migration within two weeks. Remarkably, they were able to send their first invoice by the second day. Cartwright credits the fast turnaround to the efficiency of Maxio’s platform and the collaborative effort between VERO, Maxio and Maxio’s Partner, Kruze Consulting, who participated in the implementation.

        “With Maxio’s rapid start implementation process, we were able to send out our first invoice in just two days and overall the whole implementation took about two weeks. Maxio quickly became a critical system for us, so the fact that we only spent that much time implementing it was very impressive to us.” – Michael Cartwright, Finance Director, VERO 

        Since implementing Maxio, VERO has successfully scaled their client billing threefold—without increasing finance department costs. This scalability underscores Maxio’s role in enabling sustainable, cost-effective growth. They have successfully optimized their financial processes, reduced operational friction, and positioned themselves for long-term growth. Their journey demonstrates how the right financial management platform like Maxio can drive efficiency, accuracy, and scalability in an increasingly complex SaaS landscape.

        • Our close time went from four weeks down to just five days with Maxio. We now have zero friction in our close process.

          Michael Cartwright, VERO

          Finance Director

          The text "VERO" is displayed in large, bold white letters against a plain, dark background.
        • Maxio makes running our business so much easier than other platforms that I’ve used. Maxio enables us to do more with less.

          Michael Cartwright, VERO

          Finance Director

          The text "VERO" is displayed in large, bold white letters against a plain, dark background.

          Meet other SaaS companies who love Maxio

            What are your biggest financial challenges?

            You can’t expect to build a highly profitable SaaS company through manual processes alone—especially when it comes to managing your finances.

            This guide shows you how Maxio automates accountants, controllers, and SaaS finance leaders’ day-to-day workload, and how it can eliminate your financial headaches for good.

            Curve Dental Drives Efficient Growth with a Fully-Integrated Maxio Suite of Products

            Curve Dental is an all-in-one management software catering to dental practices. They offer innovative solutions designed to streamline daily operations for both the practices and their patients.

            Curve Dental utilizes the Maxio suite of products, Maxio Platform, Advanced Billing and Maxio Payments, which has allowed them to have a single financial operation system and ensure smoother transactions.

            Two people high-fiving across a wooden desk, scattered with papers and a laptop, in a bright office with brick walls and large windows.
            Logo displaying the words "curve DENTAL®" with "curve" in lowercase orange letters and "DENTAL®" in uppercase blue letters within an outlined box. An orange abstract symbol is to the left.

            Nick Blanchard, VP of Finance & Accounting at Curve Dental, credits their ability to scale their operations to an integrated financial tech stack. Thanks to Maxio, Curve Dental has experienced some major benefits:

            • Improved Operational Efficiency: Automate invoicing and financial processes, significantly reducing manual workloads.
            • Scalability Without Added Costs: Curve Dental can handle increasing transaction volumes without expanding their finance team proportionally.
            • Seamless NetSuite Integration: Eliminated frequent system crashes and enhanced transaction processing.
            • Enhanced Reporting & Analytics: Subscription momentum tracking and transaction data extraction provided valuable insights for strategic decision-making.

            Curve Dental Saves Multiple Days a Month with Maxio Payments

            Prior to adopting Maxio, Curve Dental faced significant challenges with their previous payment processors. These platforms struggled to integrate effectively with NetSuite, leading to inefficiencies and frequent system crashes. This lack of seamless integration created unnecessary manual work, slowing down operations and limiting scalability.

            “Before Maxio, handling monthly invoices was a tedious, manual process. Our previous payment gateways couldn’t keep pace with our growth, and NetSuite’s frequent crashes made financial management even more difficult”, according to Blanchard.

            Curve Dental needed to find a scalable solution that could integrate with NetSuite while automating financial operations. Maxio Payments emerged as the ideal choice, offering advanced integration capabilities and improving efficiency across workflows.

            “Maxio Payments has been a game-changer for us,” Blanchard explains. “It integrates effortlessly with NetSuite, streamlining our invoicing process and reducing our reliance on manual work. Maxio Payments alone has saved us probably three or four days a month in the bank rec process.”

            Accurate & Automated Financial Operations Allows Curve Dental to Focus on Strategic Planning 

            By leveraging Maxio, Curve Dental has not only improved their financial management but also positioned themselves for scalable growth. With automated financial processes in place, the team can focus on strategic initiatives rather than administrative tasks.

            Maxio’s reporting capabilities, such as the subscription momentum report and ability to extract transaction data, has provided deeper financial insights, enabling Curve Dental to make informed decisions backed by their data. As they continue to scale, they anticipate further leveraging Maxio’s innovations in payment processing, especially with international payment operations.

            The ability to automate, integrate, and scale without increasing operational complexity makes Maxio a valuable partner for growth-focused companies.  By switching to Maxio, Curve Dental unlocked new levels of efficiency, cost savings, and financial clarity—proving that the right financial management platform can be a transformative asset in any business’s success story.

            • We are a $50+ million dollar ARR company, and we’re able to operate with one-half to one-third of the size of a finance team that similar companies require. Thanks to Maxio, we are able to do more with less.

              Nick Blanchard, Curve Dental

              VP Finance & Accounting

              The logo features the text "curve DENTAL" with "curve" in lowercase and "DENTAL" in uppercase within a rectangle. A looping symbol is on the left, all on a light gray background.
            • Maxio Payments is just better than any of the other payment gateways that we’ve used in the past.

              Nick Blanchard, Curve Dental

              VP Finance & Accounting

              The logo features the text "curve DENTAL" with "curve" in lowercase and "DENTAL" in uppercase within a rectangle. A looping symbol is on the left, all on a light gray background.

              Meet other SaaS companies who love Maxio

                What are your biggest financial challenges?

                You can’t expect to build a highly profitable SaaS company through manual processes alone—especially when it comes to managing your finances.This guide shows you how Maxio automates accountants, controllers, and SaaS finance leaders’ day-to-day workload, and how it can eliminate your financial headaches for good.

                Gravity Forms Simplified their Customer Sign Up with Maxio’s PLG Offering

                Gravity Forms helps customers create custom web forms on their WordPress site to capture leads, collect payments, automate workflows and more.

                With Maxio, Gravity Forms is able to directs buyers to a self-service checkout page hosted by Maxio. This no-code page collects customer details, payment information, and more.

                See it in Action
                Five people sit around a table using laptops, collaborating in a sunlit office with large windows, a flip chart, and a blue cabinet with a football on top.
                An orange hexagonal icon with a stylized white "g" appears next to the words "GRAVITY FORMS" in bold, dark and light gray letters on a plain background.

                Using Maxio Advanced Billing, Gravity Forms integrates the self-service billing portal, creating a seamless experience for their customers.

                • From the billing portal, customers can view their invoices and make changes to their subscription and billing information as needed.
                • Gravity Forms reduces catalog bloat with the ability to create and edit products, adding components, coupons and/or price points to certain products.

                • Advanced Billing supports dozens of billing/pricing configurations out of the box.

                Meet other SaaS companies who love Maxio

                  What are your biggest financial challenges?

                  You can’t expect to build a highly profitable SaaS company through manual processes alone—especially when it comes to managing your finances.

                  This guide shows you how Maxio automates accountants, controllers, and SaaS finance leaders’ day-to-day workload, and how it can eliminate your financial headaches for good.

                  Boomi revamps its metrics and analytics with Maxio Metrics

                  Boomi specializes in integration and automation software that helps its customers automate their businesses by integrating applications, databases, and APIs to create interconnected business processes. It is also a leading innovator in AI.

                  Boomi recognized the need to streamline its SaaS metric reporting and data analytics in order to adapt to various stakeholder requirements, which brought them to Maxio.

                  Read the Story
                  Two women collaborate at a desk, one standing and pointing at documents, while the other sits and reviews them. They are in a modern office with a staircase nearby.
                  The text "boomi" is written in lowercase with a small orange dot above the "i" on a dark blue background.

                  Since Boomi has implemented Maxio Metrics, they have leveraged the platform to gain strategic insights into their business in three significant ways:

                  • Detailed breakdowns in reports have made a major impact on customer retention and acquisition by guiding them to new strategies.
                  • Custom fields allow Boomi to tailor their SaaS metrics & analytics to provide precise, actionable insights tailored to different business needs.
                  • Boomi utilizes custom dashboards to present complex data in a simplified manner, by reducing clutter and focusing only on essential data. These dashboards have become  critical tools in Boomi’s decision-making process

                  From complexity to clarity: Boomi’s enhanced decision-making with Maxio

                  One of the critical challenges Boomi faced was the need for in-depth SaaS metric that could adapt to varied stakeholder requirements. Maxio offers tons of “out-of-the-box” reports that Boomi utilizes and allows for customizable fields at multiple levels—transaction, item, and account.

                  This flexibility enables Boomi to adapt its reports to provide actionable insights for various business needs.

                  Boomi’s leadership teams and board members have provided overwhelmingly positive feedback. Maxio has helped Boomi redefine how they calculate critical SaaS metrics, like Annual Recurring Revenue (ARR), bringing clarity and accuracy to planning exercises.

                  Maxio Metrics has streamlined Boomi’s SaaS metric reporting processes and significantly enhanced the analytical capabilities that drive business decisions at all levels.

                  Boomi’s experience illustrates the potential of custom financial tools, proving that the right tools can create clear pathways to success.

                • Maxio is a great tool for all SaaS companies that want to get up and running in their ARR reporting very quickly. It allowed us to implement and get insights and reports into the hands of our stakeholders quickly, much quicker than we would be able to do without Maxio.

                  MaryBlair Andersen, Boomi

                  Senior Revenue Reporting Analyst

                  The text "boomi" is written in lowercase with a small orange dot above the "i" on a dark blue background.
                • Meet other SaaS companies who love Maxio

                    What are your biggest financial challenges?

                    You can’t expect to build a highly profitable SaaS company through manual processes alone—especially when it comes to managing your finances.

                    This guide shows you how Maxio automates accountants, controllers, and SaaS finance leaders’ day-to-day workload, and how it can eliminate your financial headaches for good.

                    NinjaCat saves time and money with Maxio

                    NinjaCat is an AI-enabled data and analytics platform made for marketing. With a comprehensive product catalog and complex billing, NinjaCat needed a billing solution that could seamlessly integrate with its product while understanding its unique needs. Maxio Advanced Billing can do just that.

                    Combining Advanced Billing with Maxio Platform and Maxio Payments has allowed NinjaCat to have a single financial operation system to rely on. The automation and integrations provided have saved NinjaCat days each month previously taken by manual billing processes and reconciliations.

                    Read the Story
                    Two women stand at a whiteboard with sketches and sticky notes, one pointing with a marker. A nearby table holds a laptop, notebook, and additional sticky notes in an office setting.
                    Ninjacat logo featuring bold text and icon, representing marketing analytics software.

                    According to Trevor Swim, Director of Finance at NinjaCat, it was a no-brainer to utilize the full suite of Maxio products for a seamless and end-to-end financial operation, allowing NinjaCat to:

                    • Bill directly out of Maxio Advanced Billing, a “set it and forget it billing solution.”
                    • Use Maxio Platform for their reporting and analytical needs, gaining back days of time from previously manual processes.
                    • Collect invoices paid via credit card using Maxio Payments and are easily able to keep track of each account’s status.

                    NinjaCat utilizes Maxio Payments as their payment gateway.

                    Prior to Maxio, NinjaCat was using another gateway to collect over 50% of its invoices, which required manual processes such as ACH updating and reconciliation. Now, with Maxio, it can automate those processes. Trevor Swim credits Maxio with saving them multiple days a month in reconciliation alone.

                    NinjaCat has consolidated their financial operations from five disparate systems to just Maxio and one spreadsheet.

                    Maxio saves NinjaCat headcount on their Finance team

                    We truly consider Maxio a headcount for the Finance department. We have such efficient processes in place that Maxio is basically a Senior Accountant running our complex billing.

                    Swim attributes Maxio’s automation and accuracy for saving NinjaCat from having to hire a senior accountant. Maxio is a “set it and forget it” billing platform companies can rely on.

                    Knowing that Maxio is running correctly in the background saves Swim the time and energy needed to review the numbers for accuracy. By utilizing Maxio, he eliminates a single point of failure and the possibility of human error.

                    • Maxio is a software that you can rely on, but more than that, there are people behind it in support that actually come with a solution instead of just putting you in a ticket queue. The support is phenomenal.

                      Trevor Swim, NinjaCat

                      Director of Finance

                      Ninjacat logo featuring bold text and icon, representing marketing analytics software.
                    • There is no better time than the present to get into a system like Maxio. If you want to continue to grow, you will need a system in place, do it now before your historical data becomes overwhelming. The devil you know is not always better than the devil you don’t.

                      Trevor Swim, NinjaCat

                      Director of Finance

                      Ninjacat logo featuring bold text and icon, representing marketing analytics software.

                      Meet other SaaS companies who love Maxio

                        What are your biggest financial challenges?

                        You can’t expect to build a highly profitable SaaS company through manual processes alone—especially when it comes to managing your finances.

                        This guide shows you how Maxio automates accountants, controllers, and SaaS finance leaders’ day-to-day workload, and how it can eliminate your financial headaches for good.

                        How Workbuzz uses Maxio and Mosaic to respond to CEO’s questions in seconds

                        WorkBuzz is HR’s secret weapon. It helps companies gather real-time feedback from their people, track employee wellbeing, and make more informed data-driven people decisions.
                        WorkBuzz offers a simple, flexible, actionable way to engage your everyday heroes—your employees.

                        Designed for HR leaders with deskless, hybrid, and remote workforces, WorkBuzz lets you ask the right questions at the right time with traditional annual or regular pulse surveys.

                        Read the Story
                        Laptop displays graphs and charts while a person takes notes beside it. Nearby, others are engaged in conversation around a conference table, with coffee cup on the table.
                        workbuzz logo

                        The Challenge: Stuck in the mud—the challenge before Maxio and Mosaic

                        Vicky’s tenure as a finance leader at a burgeoning tech company was fraught with the challenges of manual processes. Forecasting, board reporting, and scenario analysis were mired in spreadsheets as was the manual nature of tracking ARR, revenue recognition, and customer billings. The labor- intensive, error-prone nature of these tasks took Vicky and her team dozens of hours each week. This was compounded by an excel-based model that was inherited from predecessors and never quite felt like their own, something far too many finance professionals have to endure. This made financial planning and operations an onerous task.

                        For example, Vicky used spreadsheets to calculate and track ARR, billings, and revenue recognition. But the data almost instantly became stale, the formulas were complicated and prone to breaking, and ultimately made the team question the reliability of one of their most important metrics.

                        When it came to preparing for the board meeting—always a stressful and high-stakes exercise— Vicky spent hours pulling all the information together and checking it was correct, meaning there was little time left to develop any extra insight beyond the standard charts. Plus, the visual aesthetics of the final output were fairly basic.

                        The inefficiency reached its peak in meetings with the CEO for what-if scenario analysis, where manipulating variables for strategic decisions—such as ‘how many AEs do we need to hire to hit this ARR goal?’—led to multiple live spreadsheet versions, confusion on final numbers, and lack of clarity on next steps.

                        It’s never fun leaving a meeting and spending the next hour trying to pull elements of five different excel scenarios into another ‘final’ scenario. Going back and forth trying out different variables meant it was easy to lose track of what we had actually agreed upon.

                        Finally the breaking point came during a quarterly reforecasting exercise when the balance sheet refused to balance and Vicky couldn’t figure out why (after many hours of investigation), forcing her to go back to an old version where it did balance and doing the forecasting again from scratch.

                        Vicky was determined to find new tools that could eliminate the manual headaches and inefficiencies and enable the team to respond swiftly to business demands with reliable and actionable insights.

                        The Solution: Choosing Maxio and Mosaic

                        After evaluating numerous tools, Vicky and her team chose Maxio for its revolutionary approach to billings and revenue recognition. And they chose Mosaic for its intuitive BI reporting tools, impressive forecasting capabilities, and robust data integrations.

                        Vicky and her team are using Maxio to manage billings and collections, revenue recognition, and the single source of truth for ARR. The integration with HubSpot ensures that contracted ARR data is accurate and easily accessible, and then Maxio does the heavy lifting of calculating ARR and revenue recognition schedules across time to figure out when customers need to be invoiced. It allows them to leave their manual spreadsheet for tracking behind.

                        Maxio has revolutionized how we do everything. Before Maxio, we managed everything in spreadsheets—when to invoice customers, how to track deferred revenue based on billing schedules, and when to recognize revenue. Now with Maxio, everything is so smooth, so easy. I’ve forgotten what life was like before Maxio.

                        Workbuzz uses Mosaic as their trusted source of truth for board reporting and real-time analytics, handling everything from ARR, NRR, logo retention, CAC by marketing channel, ACV, Pipeline, Aged AR Receivables, and more. And then surfacing this information in beautiful, board-ready dashboards and reports.

                        The board LOVES our presentations out of Mosaic. Our CFO has described our board pack as the best he has seen and a blueprint for how to present KPIs to investors.

                        They also use Mosaic to build financial forecasts with ease and accuracy, and run what-if scenario analyses on the fly whenever they get tricky questions from the business. Mosaic’s headcount and income statement modeling tools, combined with direct integrations to both their accounting and HRIS systems, give Vicky and her team real-time OPEX spend data, headcount rosters, and salary updates, and the ability to quickly analyze the financial impacts of dialing headcount up and down based on different strategies and goals.

                        Headcount planning in Mosaic is a dream!

                        Two peas in a pod—Maxio and Mosaic

                        Mosaic and Maxio have proved to be perfect complements. Maxio handles the specifics of billings, revenue recognition, and ARR calculations, while Mosaic takes these inputs to further refine financial planning, reporting, and analysis.

                        For example, through an automated integration, Mosaic takes the ARR data from Maxio and uses it to forecast things like billings renewals, net revenue retention, and headcount needs.

                        The synergy also enables users to pair trusted ARR and related revenue metrics from Maxio with supplemental financial and operational metrics in Mosaic to round out other mission-critical FP&A workflows like data visualizations and financial statement reporting for executives and board members.

                        Together, they provide a comprehensive suite of tools for the modern strategic finance team.

                        The Impact: A bright new future

                        The implementation of Mosaic and Maxio has revolutionized Workbuzz’s finance operations. The board presentations, now powered by Mosaic, have been highly praised by both the board and the CEO. The ability to conduct what-if analysis live in executive meetings has completely changed the conversation around strategic issues and decisions, providing instant answers and fostering data-driven decision-making.

                        Our ability to do what-if analysis live in executive meetings has opened up so many new conversations. Now we can ask questions like ‘what would the model look like if we raised or lowered our ARR target’, or ‘what’s the cash impact if we do X instead of Y?’, or ‘is the pipeline build strong enough to hit next quarter’s targets?’…and I instantly have those answers at my fingertips. It has changed everything.

                        And perhaps the biggest testament to Workbuzz’s success is how it has enabled Vicky and her team to demonstrate what a world-class finance team can do when liberated from archaic and inefficient tools. And how it can turn finance from a reactive function barely keeping up to a strategic powerhouse that drives the future direction and success of the business.

                      • Our ability to do what-if analysis live in executive meetings has opened up so many new conversations. Now we can ask questions like ‘what would the model look like if we raised or lowered our ARR target’ or ‘what’s the cash impact if we do X instead of Y?’…and I instantly have those answers at my fingertips. It has changed everything.

                        Vicky Magill, Workbuzz

                        Finance Director

                        workbuzz logo
                      • Meet other SaaS companies who love Maxio

                          What are your biggest financial challenges?

                          You can’t expect to build a highly profitable SaaS company through manual processes alone—especially when it comes to managing your finances.

                          This guide shows you how Maxio automates accountants, controllers, and SaaS finance leaders’ day-to-day workload, and how it can eliminate your financial headaches for good.

                          Enmark Systems well positioned to scale into the future with Maxio

                          Enmark Systems is an ERP purpose-built for the Metal Service Center industry. Their software was developed exclusively to address their user’s specific needs to give them a competitive edge in the marketplace.

                          Prior to utilizing Maxio, Enmark was heavily reliant on manual processes that could not provide real-time insights or the scalability needed to optimize their business. Now with Maxio, Enmark has successfully utilized functions and features such as recurring billing and a multitude of metrics and insights available to track KPIs.

                          Read the Story
                          A person is pointing at charts on a flip chart with a blue marker, smiling, in a well-lit room with large windows.
                          Enmark logo

                          Enmark was looking for a tool that could give them real time insights into ARR and retention metrics. Maxio helps Enmark by:

                          • Creating automation around recurring revenue recognition and deferred revenue schedules
                          • Executing real-time insights into key metrics
                          • Providing flexibility around recurring billing systems that integrate at a detailed level with invoicing and payments

                          Enmark Systems credits Maxio with setting up their company with innovative processes as they continue to grow

                          Maxio is going to help us scale into the future. As Enmark continues to grow, we won’t have to spend a lot of additional cost on overhead because Maxio takes care of so many of the functions and features that used to take a lot of manual effort to achieve.

                          According to Enmark’s CFO, Debbie Williams, Maxio stands out compared to competitors thanks to the ease of implementation provided by the highly attentive and knowledgeable implementation consultants. Thanks to the processes that were put in place, Enmark’s DSO improved and the automation added to collections helps to increase overall efficiency around the monthly invoices.

                          After the smooth implementation process, Enmark has been able to streamline revenue and retention reporting at month end, as well as, gain efficiencies in their daily processes around invoicing and collections. Also, thanks to integrations such as Salesforce, Enmark has improved communication and processes throughout the whole organization and are able to get real time insights to other departments within the company.

                        • Without Maxio, we would be heavily reliant on spreadsheets. Processes would take much longer and we’d find ourselves looking at a lot of different places in order to get the information that we need.

                          Debbie Williams, Enmark Systems

                          Chief Financial Officer

                          Enmark logo
                        • Meet other SaaS companies who love Maxio

                            What are your biggest financial challenges?

                            You can’t expect to build a highly profitable SaaS company through manual processes alone—especially when it comes to managing your finances.

                            This guide shows you how Maxio automates accountants, controllers, and SaaS finance leaders’ day-to-day workload, and how it can eliminate your financial headaches for good.

                            Download the Guide